Leading experts address why customers reject most retention campaigns and
how top telecom providers save their best customers
ANN ARBOR, Mich., Feb. 17, 2011 /CNW/ -- Often telecom operators' efforts to fight churn only worsen the problem, especially in the hyper-competitive communications marketplace.
In a unique KnowledgeCast webinar on Thursday, March 3, at 2:00 pm EST, the leading communications information technology publication, Pipeline (www.pipelinepub.com), Portrait Software, and Infonetics Research will explain how top communications service providers use customer analytics to unlock the subscriber data's value, drive effective retention marketing, and overcome churn. Registration is now open at http://ow.ly/3Winb.
This powerful Pipeline KnowledgeCast will address:
-- Proven subscriber data management strategies
-- Increasing ARPU while reducing churn
-- Predicting customer "save-ability"
-- Driving results in outbound and inbound campaigns
-- Retention marketing that works
Pipeline Editor in Chief Tim Young will moderate this interactive discussion with Dr. Patrick Surry, vice president of technology for Portrait Software, and Shira Levine, Directing Analyst- Next Gen OSS and Policy, for Infonetics Research. Dr. Surry holds a Ph.D. in mathematics and statistics from the University of Edinburgh and is a leading authority on predictive customer analytics. Ms. Levine is an accomplished expert in the OSS, billing, and service delivery platform markets and holds an MSJ from Northwestern University's Medill School of Journalism.
About Infonetics Research
Infonetics Research (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.
About Pipeline Publishing, L.L.C.
Pipeline Publishing is a leading producer of innovative on-line publications. Now in its 7th year of publication, Pipeline serves as the information-conduit between the world's leading service providers and technology providers. To subscribe, visit: http://www.pipelinepub.com/info/subscribe.html.
About Portrait Software
Portrait Software is now part of Pitney Bowes Business Insight (NYSE: PBI). Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.
SOURCE Pipeline Publishing, L.L.C.
For further information: Paula Zimmerman, Publisher of Pipeline, +1-312-962-0120, firstname.lastname@example.org Web Site: http://www.pipelinepub.com