Less than half of Canadians had completed back-to-school shopping
leading into Labour Day weekend
Rollback prices saved Canadians $39 million over the four weeks leading
up to the first day of school
MISSISSAUGA, ON, Sept. 11, 2012 /CNW/ - For many students across Canada,
the Tuesday after Labour Day was the first day of school, but according
to Walmart Canada's Pulse Check Survey, only 63 per cent of Canadians
had completed their back-to-school shopping. "We saw record traffic on
the Tuesday after Labour Day," said Carmelo Ragusa, senior category
manager for stationery at Walmart Canada. "More and more Canadians are
postponing their back-to-school shopping resulting in record
back-to-school sales post Labour Day."
The most common items on last-minute shoppers' school lists were: binders, lock and locker accessories, geometry kits, scientific calculators,
colouring pencils, erasers, notebooks, lined paper and graph paper.
Heading into Labour Day weekend, Walmart's Pulse Check Survey revealed
8 in 10 back-to-school shoppers had started shopping
Nearly half (46%) had completed their back-to-school shopping
"We're ready for back-to-school when mom is ready to shop for
back-to-school," added Ragusa. "Whether mom is choosing to shop early,
wait until the weekend before school starts or even the first day of
school, we are mom's one-stop shop for all her kids' back-to-school
Back-to-school shopping fast facts
Back-to-school is the second busiest shopping period of the year behind
Almost three-quarters of moms said low prices were the most important
consideration when choosing where to do their back-to-school shopping.
Moms identified clothes, shoes and stationery as the three most
important purchases for the new school year.
About Walmart Canada
Walmart Canada operates a growing chain of 337 stores, serving more than
one million Canadians each day. With nearly 90,000 associates, the
company is one of Canada's largest employers. Walmart Canada's
corporate culture was recently ranked among the 10 most admired
corporate cultures in Canada by Waterstone Human Capital Inc.
Additional company information can be found at walmartcanada.ca, facebook.com/walmartcanada and at http://www.twitter.com/@walmartcanada. Online merchandise sales are available at walmart.ca.
SOURCE: Walmart Canada
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