Canadians asked to help "Power Those Who Protect Us"
TORONTO, Feb. 24 /CNW/ - Canada's volunteer firefighters have partnered
with Duracell, a company with a dedicated history of supporting fire
services while promoting fire safety, to develop a campaign that calls
on all Canadians to show their support for the thousands of brave men
and women who go the distance to protect more than 3,000 Canadian
communities across the country whenever a fire emergency strikes.
"Volunteer firefighters are often unsung heroes in their communities.
They donate their time and energy to help protect our homes and lives
without asking for anything in return," said Martin Bell, president of
the Canadian Volunteer Fire Services Association (CVFSA). "This
campaign will go a long way in raising both awareness and much needed
support for the important work that volunteer firefighters are doing
every day across Canada."
Through the new Power Those Who Protect Us campaign, Canadians can support volunteer firefighters by purchasing
specially-marked AA20 packs of Duracell batteries. For every pack sold,
Duracell will add two batteries to a donation that will be divided
among volunteer fire departments across Canada. The CVFSA will also
receive a cash donation from Duracell during 2011 to support fire
services in various communities.
"Duracell is proud of its history in the area of promoting fire safety
in Canada and Power Those Who Protect Us is one more way to show our support for those who do so much to protect
the well-being of Canadians everywhere," said Victoria Maybee, external
relations manager for Duracell Canada.
Volunteer firefighters are the heart and soul of fire departments in
more than 3,000 Canadian communities across the country. They might be
your teacher, plumber, home builder, or community leaders who give up
their own time to train and prepare for when they are called upon in
desperate times of need. In addition to their time commitment,
volunteers often pay for their own fire service supplies, uniforms and
training, so that they are fully prepared when trouble strikes.
"It's great to see a company like Duracell, one of our long-term fire
safety partners, taking up a program to support Canada's volunteer
firefighters," said Rob Simonds, president of the Canadian Association
of Fire Chiefs (CAFC). "The dedicated men and women who serve in a
volunteer status at our many fire departments need all of our support
for the work they do."
Batteries might seem like a small item but, just as they power many
important devices in our homes, batteries are the key power source in a
variety of firefighting and lifesaving equipment. Communication devices
and life-saving equipment like flashlights, thermal imaging cameras,
chemical detectors, and defibrillators are just some examples of the
battery-powered tools that firefighters use to protect the communities
For more information about the fire departments involved in the program,
About Procter & Gamble
Four billion times a day, P&G (NYSE: PG) brands touch the lives of people
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countries worldwide Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Canadian Volunteer Fire Services Association
The Canadian Volunteer Fire Services Association (CVFSA) is a national
organization created to benefit the community by maintaining and
strengthening Canadian volunteer fire services through the provision of
education and training, administration and organizational standards for
volunteer firefighter units.
For further information:
For more information about the Power Those Who Protect Us campaign, please contact: