Sponsorship of Week-Long Event Demonstrates Visa's Ongoing Commitment to Educating
Canadians on Financial Literacy
TORONTO, Nov. 14, 2011 /CNW/ - Visa Canada announced today that it will
sponsor Credit Education Week Canada 2011 (CEWC 2011), which is
scheduled for November 14th - 18th. Reinforcing Visa's global commitment to financial literacy, the
company believes it is essential to contribute to, and participate in,
important conferences like CEWC 2011. This is the fifth consecutive
year in which Visa Canada has supported Credit Canada in its efforts.
"Visa Canada has provided financial literacy resources for over a decade
to help Canadians learn basic skills like financial management, goal
setting and budgeting," said Melissa Cassar, head of corporate and
public affairs, Visa Canada. "Credit Education Week is an ideal
opportunity for us to show our dedication to enhancing the level of
financial literacy in Canada."
CEWC 2011 will have a special focus on the 'sandwich generation' which
refers to the generation of people who are not only caring for their
aging parents but are also supporting their children financially.
Participation in many CEWC 2011 events is free and brings together
leading experts from the financial services industry, consumer advocacy
groups, community organizations and government to help teach
professionals, front line service providers and individuals best
practices in financial education.
There will be events running throughout the week, across Canada, and
will include a professional development day in Toronto on Tuesday,
November 15th. This development day provides the opportunity for all professionals,
front line service providers, new immigrants and community members to
build and strengthen their knowledge in the area of government
resources, services and tools through discussions and question periods
with speakers from the Investor Education Fund, the Financial Consumer
Agency of Canada, and SEDI.
"We are delighted to have Visa return as a sponsor for CEWC 2011," said
Laurie Campbell, executive director, Credit Canada. "As we continue to
build in this emerging market of money management and financial
education, Visa's participation along with the suite of programs like
PracticalMoneySkills.ca and Choices & Decisions demonstrates both a
continued commitment to financial literacy and continued support of
Credit Canada's outreach."
In addition to sponsoring CEWC 2011, Visa Canada will award $1,000 to
the winner of a Grade 12 essay writing contest where students write on
an inspiring story of how they misused money and what they learned from
it. The scholarship award will be presented at the conference's gala
As part of its goal to promote financial literacy in Canada, Visa Canada
developed and maintains Practicalmoneyskills.ca, a site that provides consumers, parents, educators and students access
to free educational resources, including cost calculators, budget
templates, games, quizzes, and more. Practical Money Skills materials
are also available online in English, French, Spanish, Arabic, Punjabi
and Chinese. Additionally, Visa Canada has worked with teachers to
develop Choices & Decisions, a program that provides practical,
ready-to-use, lesson plans for use in Canadian classrooms.
Financial education has been a global priority for Visa since 1995. Visa
has an ambitious plan to share its financial literacy programs with 20
million people worldwide by May 1, 2013 and is already over half way to
reaching that goal.
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable digital
currency. Underpinning digital currency is one of the world's most
advanced processing networks—VisaNet—that is capable of handling more
than 20,000 transaction messages a second, with fraud protection for
consumers and guaranteed payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees for
consumers. Visa's innovations, however, enable its financial
institution customers to offer consumers more choices: pay now with
debit, ahead of time with prepaid or later with credit products. For
more information, visit www.corporate.visa.com.
SOURCE VISA Canada Corporation
For further information:
Ashleigh Goodbody, Visa Canada, 416-860-3939 CanadaMediaInquiries@visa.com
Michael Gotzamanis, Fleishman-Hillard, Michael.Gotzamanis@fleishman.ca