- New Toronto storefront brings together the best of MuchMusic and Virgin
TORONTO, June 17, 2011 /CNW/ - Virgin Mobile Canada officially opened
the doors today to its brand new retail experience on Toronto's trendy
Queen Street, right next to the MuchMusic building. The new space
brings to life a partnership with MuchMusic and will be set up with
both Virgin Mobile products and some awesome MuchMusic merchandise -
all in time for the action at the MuchMusic Video Awards on Sunday,
"Working with MuchMusic, we've created a store that's as much a tribute
to music as it is a retail location," says Robert Blumenthal,
President, Virgin Mobile Canada. "We'll have some cool stuff on display
that brings you closer to your favourite artists and have an awesome
Members Lounge set up for you to chill out… or maybe even spot a few
special guests that pop by from MuchMusic. Get ready for everything
from performances to autograph signings and more right here in this
To amp up the MuchMusic partnership, select guests from New.Music.Live. will be stopping by the store in the coming months for autograph
signings with fans - and maybe even a few special performances! The
space also acts as a shrine for all things music and MuchMusic with
items on display like autographed books from the cast of Pretty Little Liars, a signed script from the cast of Degrassi and even Justin Bieber's jacket!
"This is the perfect match of two companies that love music," says Rick
Brace, President Specialty Channels and CTV Production. "As part of the
Bell family both Virgin and Much have found a tremendous opportunity to
take two high profile brands and speak to their common demographic. The
store has combined pop culture, music, and once-in-a-lifetime chances
to meet high profile artists with the hip style of Virgin products,
building a unique retail experience."
To open it up in style during the MuchMusic Video Awards weekend, Virgin
Mobile's grand opening day today will give visitors the chance to find
the lucky key that will unlock a pair of passes to MMVA Soundcheck
presented by Virgin Mobile. And don't worry if you don't get the big
prize there! On Saturday, June 18 and Sunday, June 19, Virgin Mobile
will be giving away cool prizes, MuchMusic swag and even some
BlackBerry Playbooks. Prizes will be up for grabs every hour, so
everyone - whether or not you're a Virgin Mobile Member - has the
chance to get in on the fun.
The 1,300 square foot space, located at the intersection of Queen Street
and Duncan Street in Toronto, features everything from music
memorabilia on display to MuchMusic t-shirts and flip flops. Oh, and
you can get all of the hottest phones and devices that Virgin Mobile
offers on its super-speedy network too! Plus, for a limited time,
Virgin Mobile is offering a special deal of $100 off to Members who
activate a smartphone!
Virgin Mobile's flagship store is located at 277 Queen Street West.
Members and Member wannabes can check out the store Monday - Thursday,
10 a.m. - 9 p.m.; Friday & Saturday, 10 a.m. - 10 p.m.; and noon - 6
p.m. on Sunday.
About Virgin Mobile Canada
Virgin Mobile Canada rewards, entertains and connects like no one else,
delivering the hottest phones on the hottest 4G network. Virgin Mobile
Members also get access to must-see events, global roaming and
award-winning service. 91% of Members would also recommend Virgin
Mobile to a friend.
The Virgin Mobile group of companies has attracted more than 15 million
customers worldwide. Virgin Mobile phones are available at more than
4,000 locations nationally including The Source, Virgin Mobile retail
locations and additional retail partners. Virgin Mobile products can
also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on
Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.
As the No. 1 Canadian brand for young adults, Much is an integral part
of today's pop-culture landscape. Live performances and interviews with
the best Canadian and international artists, and celebrity guests put
fans in the centre of the action making Much's acclaimed street-level
Toronto headquarters Canada's epicentre of celebrity. A multiplatform
Canadian icon, MuchMusic.com is a favourite destination for youth delivering music videos,
user-generated content and more. Much spotlights home-grown talent
through original productions and nurtures the Canadian music video
production industry through its annual, multi-million dollar
contribution to MuchFACT. It is available in 8.6 million households
across Canada via cable, satellite, and mobile. Much is a division of
Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's
largest communications company.
SOURCE Virgin Mobile Canada
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