Viewers Devour Shaw Media Specialty Channels' Fall Lineups

HGTV Canada Claims the Number One Spot on Thursday 

Showcase Earns its Highest Day in Channel History 

For additional photography and press kit materials visit: www.shawmediatv.ca   

TORONTO, Sept. 7, 2011 /CNW/ - With a slew of new and returning programming delivering record-breaking numbers across multiple specialty channels, Shaw Media continued its landslide victory in the Specialty universe on Thursday night and Labour Day weekend. On Thursday, September 1 Shaw Media owned six of the top 10 programs across many key demos and five of the top 10 programs on Saturday, September 3.

HGTV owned Thursday with the number one position for the day among specialty channels across multiple demos, including adults 25-54 and women 25-54. Mike Holmes' runaway success Holmes Inspection (10pm) earned over 350,000 viewers (2+) and nearly 200,000 (A25-54)*.

Showcase dominated Labour Day weekend, treating viewers to entertainment featuring an adventure-seeking archeologist, a sexy succubus and a rookie spy. On Saturday, Showcase had its highest day ever**, led by the channel's premiere of Indiana Jones and the Kingdom of the Crystal Skull. The blockbuster film garnered over half a million viewers (2+) and nearly 400,000 viewers (A25-54) and became the number one program for the day across many key demos. The premiere helped propel the channel to the number one spot for the day across a slew of demos. On Sunday, the channel welcomed back the homegrown hit Lost Girl and the channel's number one series of winter, Covert Affairs to astounding numbers. Nearly half a million (2+) and 250,000 (A25-54) viewers tuned into the second season premiere of Lost Girl, while over 300,000 (2+) and nearly 200,000 (A25-54) viewers caught the premiere of Covert Affairs, Season Two***.

Thursday, September 1 (A25-54)                                         Saturday, September 3 (A25-54)

Program Channel   Program Channel
JERSEY SHORE S4 MTV   BIG TICKET MOVIE Showcase
HOUSE HUNTERS HGTV   DOCTOR WHO Space
HOLMES INSPECTION HGTV   TORCHWOOD Space
SWAMP PEOPLE History Television   EAT SHRINK/BE MERRY Food Network
HOLMES INSPECTION HGTV   BASEBALL:BLUE JAYS Sportsnet National
AX MEN History Television   SCIENCE RUNAMOK-THON Space
STAR TREK:NEXT GEN. Space   BIG TICKET MOVIE Showcase
STAR TREK:VOYAGER Space   HOLMES INSPECTION HGTV
STORAGE WARS OLN   W SAT. NIGHT MOVIE W Network
IRON CHEF AMERICA Food   DECKED OUT HGTV

Sources:
*BBM Canada PPM overnight data; Sept 1/11; Total Canada
** Aug 26, 2007 - Sept 2, 2011 BBM-NMR Meter Data to Aug 30/09; BBM Canada PPM Data Aug 31/09-Sept 02/11
*** BBM Canada PPM overnight data; Sept 3/11, Total Canada 

HGTV Canada and Showcase are Shaw Media channels.

About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

SOURCE News - Media

For further information:

Jessica Gold                                                                        Jaclyn Atwood-Powell
Publicity Manager                                                                 Publicity Manager
Dramatic and Factual Channels, Shaw Media                       Lifestyle Channel, Shaw Media
416.966.7543                                                                        416-966-7293
Jessica.gold@shawmedia.ca                                              jaclyn.atwood@shawmedia.ca

 

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