Video Your Hockey Team Spirit and be Canada's Favourite

CANADIANS WILL ONCE AGAIN VOTE TO SEND ENTIRE MINOR LEAGUE HOCKEY TEAM RINKSIDE IN DECEMBER

CALGARY, Sept. 7, 2011 /CNW/ - Once more, minor league hockey teams in communities all across Canada will have their opportunity to convince Canadians they love hockey the most, thanks to the return of TIM-BR MART's World Junior Hockey Video Challenge. Up for grabs is a grand prize that will send the entire team rink side at this December's World Junior tournament in Edmonton, AB.

Using the downloadable TIM-BR MART anthem as music, eligible teams can video their team spirit showing why they love hockey the most and should be guests of TIM-BR MART for four days at the upcoming World Juniors. Videos can be uploaded to www.timbrtube.ca. Canadians will vote for their favourite for just 15 days from November 13 (12:00:01EST) to November 27 (11:59:59EST).

The winning entry—including parents/guardians and coaches—will enjoy roundtrip transportation to Edmonton, accommodations, meals and tickets to World Juniors games over December 27 - 30, 2011; it's a prize worth up to $60,000, if won by a Nova Scotia team, for example. Teams are also vying for Source for Sports gift cards as second, third and wildcard prizes ($5,000, $2,500 and $2,500 respectively).

Team members must be between the ages of 7 and 14 inclusive and the designated team entrant be age-of-majority in his/her province or territory of residence. The contest runs until November 27th, 2011.

TIM-BR MART Dealers across Canada will be supporting the contest with in-store signage, ongoing promotions in their flyers as well as community outreach efforts to customers, hockey parents, coaches and teams. Social media will once more play a big role in the success of the Video Challenge with things like a facebook fanpage, a youtube page plus regular tweets from the Challenge's 'Ref' on twitter (@timbrref).

Customers who want to know more about the World Junior Hockey Video Challenge can visit participating TIM-BR MART store locations and ask the World Juniors In-Store Champion for more details. They'll also find plenty of information, including full Challenge details, at timbrtube.ca. For more on the 2012 IIHF World Junior Championship go online to hockeycanada.ca.

The Video Challenge is part of TIM-BR MART's ongoing sponsorship of Hockey Canada and the World Juniors, a partnership that provides the group with high-profile exposure at the World Junior tournament and access to other tournaments in the Hockey Canada franchise. This year the games will be held in Edmonton and Calgary, AB from Dec. 26, 2011 to Jan. 5, 2012.

In business since 1967, TIM-BR MARTS Ltd. represents more than 700 Member locations across Canada and over $2 billion in annual purchases. TIM-BR MARTS Ltd.'s focus is to be the buying group and support solution of choice for entrepreneurs by combining their volume and purchasing at the lowest cost, understanding the needs of their Dealers, and offering a menu of value-added services including full distribution for hardware, lumber and building materials. The Company also holds the Canadian licensing rights to Ace Hardware, an internationally recognized brand in hardware distribution and customer service. To learn more, visit www.timbrmart.ca.

SOURCE TIM-BR MART

For further information:

aimee.feaver@timbrmart.ca
905-671-2424/ 217

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