AJAX, ON, May 16 /CNW/ - Veridian Connections today launched a safety
awareness campaign to encourage its customers to keep safety
top-of-mind when they carry out spring home improvement projects, and
as children begin spending more time enjoying and exploring their
"We make every effort to ensure our equipment can cause no accidental
harm to anyone, but if tampered with our power delivery equipment can
be deadly," said President and CEO Michael Angemeer. "It's very
important, especially now with the warmer weather upon us and kids
playing outdoors, that parents and childcare providers speak to their
children about electrical safety, and instruct them to stay away from
electrical equipment and power lines."
The two-month campaign, intended to raise awareness and educate the
public on safe digging and the dangers of electrical equipment,
includes radio and newspaper advertising; unique posters with creative
messaging for schools, contractors and municipal buildings; and other
useful information and resources that can be found on Veridian's
A key message that will be conveyed during the campaign is a reminder
that residents and contractors should always contact Veridian before
undertaking excavation work. "There is no way to guess where, or how
deep, underground power lines are buried and digging into one can be a
dangerous and costly mistake," said Jim Miners, Veridian's Manager of
Health and Safety. "Veridian's free, cable locate service will identify
any of the company's underground cables before digging commences to
prevent the risk of contacting an underground hydro cable and causing
injury or death."
A top priority of Veridian is the health and safety of its employees and
members of the public. "We're proud of our reputation as a utility that
has established a safety-first culture, and we're working to see this
culture take root amongst local youth," said Miners. "One way we
support this is through the delivery of the Electricity Safety &
Conservation program, where a group of trained presenters deliver
safety presentations to elementary school students. The presentations
deal with electrical safety and conservation in the school, home as
well as outdoors around utility poles, towers and substations."
Veridian's commitment to safety extends beyond its offices. The company
is a founding member of the Senior Executive Health and Safety
Leadership Charter (previously known as the CEO Health & Safety
Charter) - a Canada-wide initiative comprised of CEOs and other leaders
focused on and dedicated to providing health and safety for their
organizations and communities.
Veridian Connections Inc. safely and reliably delivers electricity to more than 115,000 customers in the Cities of Pickering and Belleville, the Towns of Ajax, Port Hope and Gravenhurst,
and the communities of Uxbridge, Bowmanville, Newcastle, Orono, Port Perry, Beaverton, Sunderland and
Cannington. Veridian Connections Inc. is a wholly owned subsidiary of Veridian Corporation. The City of Pickering,
the Town of Ajax, the Municipality of Clarington and the City of Belleville jointly own Veridian Corporation.
For further information:
Sales & PR Representative - Corporate Communications
Veridian Connections Inc.
905-427-9870, extension 2218