VAUGHAN MILLS' SHOPPING SHUTTLE PROVIDES LUXURIOUS AND CONVENIENT ACCESS TO CANADA'S MOST EXCITING SHOPPING DESTINATION

Free Vaughan Mills Shopping Shuttle departs daily from Union Station

VAUGHAN, ON, April 27 /CNW/ - Vaughan Mills is thrilled to announce the highly-anticipated return of the Vaughan Mills Shopping Shuttle, which provides free round trip transportation to Canada's most exceptional collection of specialty retailers, factory outlets, dining options and entertainment attractions. Operating from Toronto's transportation hub, Union Station, the Shopping Shuttle will offer convenient and relaxing daily excursions to Vaughan Mills. It begins operation on Sunday, May 1st and continues free, twice-daily service through to Friday, September 30th, 2011.

"Toronto's only Shopping Shuttle continues to be a huge success, with an average occupancy of 77% during peak season in 2010, " explains Lesley Boughen, Tourism Manager, Vaughan Mills. "And our loyal shopping shuttle passengers love to shop!  On average, they spend double the amount of the average visitor."

The 49-passenger Shopping Shuttle features plush seating and overhead storage in a climate-controlled motor coach.  Identification Bracelets to access the Vaughan Mills Shopping Shuttle are distributed on a day-of, first-come, first-served basis from the City Tours & Attractions Desk located inside the Great Hall of Union Station.  The Identification Bracelet will allow travel to and from Vaughan Mills on one of two daily runs departing from Union Station along Front Street.  The morning service departs at 10am and returns from Vaughan Mills at 3pm. The afternoon service departs at 1pm and returns from Vaughan Mills at 6pm.  Both the morning and afternoon Service allow for a full 4 hour excursion to explore the shopping centre before returning to Union Station.

Vaughan Mills is a designated tourist attraction and international visitors represent more than half (53 per cent) of the Shopping Shuttle's occupancy.  By eliminating over 45,000 vehicle kilometres per year, the Shuttle also provides an eco-friendly solution for both international travelers and city-dwellers to discover this unique destination.  It is one more way Vaughan Mills is demonstrating its overall commitment to corporate responsibility and environmental sustainability.

NEW IN 2011

Passengers on the Shopping Shuttle will continue to discover new and compelling reasons to visit this year.  Vaughan Mills is thrilled to announce the recent opening of Levi's Outlet Store, True Religion Outlet and Betsey Johnson.  Also coming this spring is a new Joe Fresh Style which will open its doors in late May.

These stores join an already impressive collection of boutiques and outlets that includes Canada's only Holt Renfrew Last Call, AIX Armani Exchange Outlet, Hugo Boss Factory Store and Juicy Couture Outlet, among other national exclusives.  Moreover, the centre boasts the country's first and flagship Bass Pro Shops, as well as the Forever XXI's Canadian flagship.  Not simply fashion and outlets, Vaughan Mills also includes dining and entertainment attractions like Hollywood's Lucky Strike Lanes, the world's largest Pro Hockey Life and Nascar SpeedPark.

DO YOU KNOW VAUGHAN MILLS?

Fashion, plus outlets, dining and entertainment equals the ultimate destination that is Vaughan Mills. It's the thrill of the hunt that draws savvy shoppers to Vaughan Mills, where an exceptional mix of factory outlets and specialty concept stores make it a paradise for fashionistas and a top destination attracting over 13.7 million consumers, families and tourists each year. This powerful retail mix offers many Canadian retail "firsts", and "exclusive-to-Vaughan Mills" concepts. For visitors who like to spice up their shopping with action-packed diversions, Vaughan Mills also features an amazing selection of tourist and entertainment attractions.  The centre is well positioned for easy accessibility along Highway 400, just 32 kilometers north of downtown Toronto.

Vaughan Mills is proudly Canadian and is owned and managed by Ivanhoe Cambridge. www.vaughanmills.com or www.ivanhoecambridge.com.

SOURCE Vaughan Mills

For further information:

Jeffrey Spivock
NATIONAL Public Relations
416-586-1914
jspivock@national.ca

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