CARLSBAD, Calif., Feb. 11, 2011 /CNW/ --
The Upper Deck Company is celebrating National Hockey
Card Day in Canada by giving away FREE packs of NHL(R)
licensed Upper Deck hockey cards at participating
What: Canadian hobby shops and retail stores!
When: Saturday, Feb. 12, all day.
A total of 16 Canadian-born NHL players (past and
present) will be featured as part of a special
National Hockey Card Day set from Upper Deck.
Randomly assorted five-card packs will be given away
free of charge to anybody who visits their local
hobby shop. The lineup includes five rookies (Taylor
Hall, Tyler Seguin, Jeff Skinner, Jordan Eberle and
P.K. Subban); five established stars (Jason Spezza,
Dion Phaneuf, Jerome Iginla, Roberto Luongo and
Sidney Crosby); and five legends of the game (Patrick
Roy, Mario Lemieux, Gordie Howe, Bobby Orr and Wayne
Gretzky). A special 16th card featuring Chicago
Blackhawks Captain Jonathan Toews celebrating his
first Stanley Cup last year will be utilized as a
Who: gift with purchase by shop owners!
Visit any one of more than 150 Canadian-based hobby
shops to land your FREE pack of Upper Deck Hockey
Cards! Click on this link to find the hobby shop
nearest you: http://www.upperdeck.com/nhcd/
Click on this link to find the retail outlet nearest
Media members are invited to shoot b-roll of the
day's activities at participating hobby shops: pack
wars, giveaways and more! Check with a participating
Interviews: store in your region to see what's on tap!
SOURCE Upper Deck
For further information: Chris Carlin, Sports Marketing Mgr. of Upper Deck, Office +1-760-603-7548, firstname.lastname@example.org Web Site: http://www.upperdeck.com