New province-wide program provides environmentally responsible recycling
option for more than two million small appliances sent to landfills
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VANCOUVER, Sept. 15, 2011 /CNW/ - On October 1st, 2011, British
Columbians will be able to recycle their used or broken small
appliances at over 100 convenient drop-off locations through a new and
unique program called Unplugged, the Small Appliance Recycling Program.
Unplugged will divert approximately two million small appliances
previously destined for the landfill, helping to reduce pollution, save
energy, and protect the environment.
Introduced by the Canadian Electrical Stewardship Association (CESA), Unplugged is the first small appliance recycling program of its kind
in Canada and the only government-approved small appliance recycling
program in B.C. The program will accept more than 120 small appliances for recycling, ranging from toasters and electric toothbrushes to countertop
microwaves and vacuum cleaners.
"This is a welcome addition to B.C.'s industry-managed and funded
recycling programs," says Brock Macdonald, Executive Director, Recycling Council of British Columbia. "By diverting small appliances from municipal waste streams, Unplugged
will recover valuable resources, promote conservation and reduce waste
management costs for local governments throughout the province."
Unplugged will also help save energy by recycling materials such as
aluminum, which takes 95 per cent less energy to recycle than it does
to make it from raw materials, or steel, which uses 74 per cent less
"We are proud to see that the small appliance industry has developed a
program to help British Columbians recycle their products and keep them
out of the landfill," says Environment Minister Terry Lake. "Unplugged
will add to an already impressive list of 12 other product stewardship
programs currently operating in the province for everything from
beverage containers and tires, to electronics and batteries. These
programs have helped put B.C. on the map as an environmental leader and
we are happy to continue this tradition."
"Small appliance recycling is an important environmental initiative for
British Columbia, and we are committed to collecting and recycling
these products responsibly and effectively," says Larry Moore,
President of CESA. "We know British Columbians are ready for a program
like Unplugged. In fact, a recent survey found almost all (97%) would
consider participating in a small appliance recycling program, while
nearly 90 per cent would encourage others to take part."
After an appliance is brought to a drop-off location, it is transported to processors in Western Canada and separated into
different materials which are then recycled. Metals will be smelted
down and recycled into other metal products, while plastics and glass
will be sorted and sold or reused in various manufacturing processes.
CESA has partnered with B.C.-based Product Care Association (PCA) to set up and operate Unplugged throughout the province.
"We are happy to have the support of a wide number of retailers,
municipalities, and manufacturers who see the importance of the
Unplugged program," says Mark Kurschner, president of PCA.
"We will continue to work with recyclers to maximize the amount of
materials recycled through Unplugged," adds Kurschner. "And by setting
up a comprehensive, province-wide network of drop-off locations, will
ensure British Columbians can recycle their old or broken small
appliances as part of their regular routine."
As a non-profit program, Unplugged will be fully funded by a recycling
fee applied to new products brought into B.C. by small appliance
manufacturers and retailers. The recycling fee covers all program
costs, including collection, transportation and recycling, and may be
included in a product's price or displayed as a separate charge at
check-out. The program will operate on a cost-recovery basis and all
fees collected will stay within the program.
Accepted electrical products are divided into 14 different categories such as: kitchen countertop, time measurement, weight measurement,
garment care, air treatment, floor cleaning, personal care and
designated very small items (e.g. air fresheners), with a corresponding
fee attached to each.
Kitchen Countertop - Motorized (e.g. Blender)
Kitchen Countertop - Heating (e.g.
Kitchen Countertop - Heating: Coffee/Tea (e.g. Coffee Maker)
Large Countertop Microwave (1 cubic foot or larger)
Small Countertop Microwave (Less than 1 cubic foot)
Weight Measurement (e.g. Bathroom Scale)
Garment Care (e.g.
Air Treatment (e.g. Air
Desk and Tabletop
Personal Care (e.g. Hair
Large Floor Cleaning (e.g. Carpet
Small Floor Cleaning (e.g. Handheld Vacuum)
Designated Very Small Items (e.g. Air Freshener)
A full list of accepted products and fees can be found at unpluggedrecycling.ca. British Columbians can also receive program updates and submit their
questions through the online Ask Unplugged button, or find a drop-off location in their community through the
easy-to-use locator map.
The Canadian Electrical Stewardship Association (CESA) is a non-profit industry association formed to create and manage the
Unplugged recycling program for small appliances in British Columbia.
CESA's membership includes a wide array of small appliance
manufacturers and retailers who import and sell small appliances in
CESA has partnered with B.C.-based Product Care Association to set up and operate Unplugged throughout the province.
For More Information:
Members of the media can go to the Unplugged media room at unpluggedrecycling.ca for background information or to download b-roll footage and photos of
depot locations. For a full list of retailers and other CESA members
participating in the program, please go to cesarecycling.ca.
Mark Kurschner, President of Product Care Association (PCA), on behalf
Shafiq Jamal, Vice President, Western Canada, Retail Council of Canada
Image with caption: "Unplugged, B.C.'s first ever small appliance recycling program will begin accepting more than 120 old and broken small appliances at over 100 drop-off locations across the province starting October 1st, 2011. (CNW Group/Canadian Electrical Stewardship Association) (CNW Group/Canadian Electrical Stewardship Association (CESA))". Image available at: http://photos.newswire.ca/images/download/20110915_C3624_PHOTO_EN_3321.jpg
Image with caption: "Starting October 1st, 2011 British Columbians can drop-off their old and broken small appliances free of charge at more than 100 locations across the province through B.C.'s newest recycling program, Unplugged. (CNW Group/Canadian Electrical Stewardship Association) (CNW Group/Canadian Electrical Stewardship Association (CESA))". Image available at: http://photos.newswire.ca/images/download/20110915_C3624_PHOTO_EN_3322.jpg
Video with caption: "Video: B-roll: Unplugged to Launch in British Columbia
". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20110915_C3624_VIDEO_EN_3325.mp4&posterurl=http://photos.newswire.ca/images/20110915_C3624_PHOTO_EN_3325.jpg&clientName=Canadian%20Electrical%20Stewardship%20Association%20%28CESA%29&caption=Video%3A%20B%2Droll%3A%20Unplugged%20to%20Launch%20in%20British%20Columbia%0D%0A&title=B%2Droll%3A%20Unplugged%20to%20Launch%20in%20British%20Columbia
SOURCE Canadian Electrical Stewardship Association (CESA)
For further information:
To request an interview with a spokesperson or more information, please contact:
(604) 623-3007 x231 / 778-874-2684
(604) 623-3007 x285 / 778-558-0157