Annual dealer show focuses on strengthened Toyota and Scion leadership
in quality, safety, fuel efficiency, hybrid technology, making Toyota
the company offering more small, fun-to-drive cars than any
LAS VEGAS, NV, Sept. 7, 2011 /CNW/ - Following the adversity of the
Japan earthquake and tsunami last March, Toyota has now met the
challenge of rebuilding, has returned to full production, and is moving
forward with a clear focus on "the now and the new," led by one of the
most sustained roll-outs of new products in the company's history.
Speaking Wednesday at the company's annual new vehicle introduction show
in Las Vegas, Toyota Canada President Yoichi Tomihara told Toyota and
Scion dealers from across the country that they can expect launches for
six new Toyota and Scion vehicles over the next three months, plus
another six launches before the end of next year.
"Thanks to the commitment of Toyota customers, associates and suppliers
worldwide, Toyota has overcome adversity and in Canada, outpaced
industry sales during August," said Mr. Tomihara. "Now, as we look
ahead, Toyota Motor Company President Akio Toyoda is committed to
bringing the most relevant vehicles to the Canadian market - putting
passion at the heart of our line up."
Between now and year-end, Canadians can look forward to the following
new vehicle introductions (manufacturer suggested retail pricing and
specification available closer to launch dates):
Scion iQ, which promises to inspire youthful urban drivers as the world's
smallest four-seater, with a class-leading 11 airbags and
94-horsepower, 1.3-litre engine that gets great fuel economy;
Yaris Hatchback, which will turn heads with a distinctive and contemporary look,
complete with sport bumpers, integrated fog lamps, unique front grill,
chrome tipped exhaust, and a colour-keyed rear spoiler;
Camry, which offers best-in-class fuel economy, in a modern design featuring
crisp handling and performance and an upscale, soft-touch interior that
is accented by real stitching on the dash, all complemented by an
available voice-activated audio and navigation system that means
drivers never need to take their hands off the steering wheel to
control key audio and navigation functions;
Camry Hybrid, which will redefine the hybrid experience thanks to a hybrid system
that generates the equivalent of 200 horsepower and for city driving is
39 per cent more fuel efficient than the current generation, with no
compromise on any other facet of the vehicle;
Tacoma, which will bring more of the rugged looks and features pickup drivers
love, such as additional towing power on V6 4X4 SR models and
water-repellant materials on TRD models; and,
Prius v, which will deliver an unbeatable combination as the most
fuel-efficient SUV, crossover or wagon in the market today while also
leading the way in versatility, as it can be configured to meet a range
of customer needs through special features such as SUV-like cargo
carrying capacity that is over 50 per cent greater than the
"These vehicles - and the others we'll be rolling out in 2012 - are all
about strengthening our leadership in quality and safety, fuel
efficiency, hybrid technology and customer value. We are committed to
selling vehicles that inspire - fun-to-drive vehicles that go beyond
the practical to the aspirational, with exciting styling and
performance," said Mr. Tomihara, who added that Toyota will offer 10
small cars, which is more than any other manufacturer.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of
Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first
full-line manufacturer to make all of the elements of the Star Safety
System standard on every 2011 vehicle. The Star Safety System includes
Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock
Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake
Assist (BA) and Smart Stop Technology (SST). TCI's head office is in
Toronto, with regional offices in Vancouver, Calgary, Montreal and
Halifax and parts distribution centres in Toronto and Vancouver.
SOURCE Toyota Canada Inc.
For further information:
For more details, including a full list of media contacts, digital images and product details please visit media.toyota.ca.