TVO invites kids to get in the Canada Day spirit with new "My Canada" app for BlackBerry PlayBook

TORONTO, June 29, 2011 /CNW/ - TVO is pleased to announce the launch of its first app for the BlackBerry® PlayBook™ tablet. My Canada is a fun and engaging memory sequencing game just in time for Canada Day. Beginning today, My Canada is available as a free download for BlackBerry PlayBook on BlackBerry App World™ (www.blackberry.com/appworld). It is also available as an online game at TVOKids.com.

My Canada is the perfect game for parents who want to help their kids learn about Canada's geography, and nurture their children's sense of pride in their country. It helps kids ages 6-11 learn about the locations of the provinces and territories, the capital cities and Canada's Great Lakes. At the same time, the game focuses on "working memory" which can help enhance important memory skills in kids.

"We're proud to announce the launch of TVO's first app for the BlackBerry® PlayBook tablet," says Lisa de Wilde, CEO. "My Canada is another example of the many ways TVO is using new digital media platforms to nurture important 21st century literacy skills and to complement classroom learning. My Canada makes learning about Canadian geography fun and accessible for kids."

TVO's My Canada memory game was designed with learning objectives that support the Ontario school curriculum and has been classroom and teacher tested and developed with TVO's on-staff educator.

The introduction of TVO's My Canada for BlackBerry PlayBook closely follows the recent launch of TVO's two early learning mobile apps for BlackBerry® smartphones. Polka Dot Shorts and Flower Frenzy were downloaded over 250,000 times within the first two weeks of launching and recently held the number 2 and number 4 most downloaded positions on BlackBerry App World in the Education category.

The BlackBerry and RIM families of related markets, images and symbols are the exclusive properties and trademarks of Research in Motion.

About TVO
TVO is Ontario's public educational media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. Celebrating 40 years, TVO's vision is to empower people to be engaged citizens of Ontario through educational media. TVO is funded primarily by the Province of Ontario and supported by thousands of donors. For more information, visit TVO.org.


SOURCE TVO

For further information:

Media contact:
Lesley Slack
Corporate Relations, TVO
416.484.2600 ext. 2281
lslack@tvo.org


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