- The biggest events in curling continue to air on TSN through to 2020 -
- New deal includes more French-language coverage than ever before
with 250 hours of curling on RDS and RDS2 -
TORONTO, Sept. 29, 2011 /CNW/ - Bell Media's TSN and the Canadian
Curling Association (CCA) announced today they are enhancing their
partnership with a long-term multimedia rights extension. As part of
the new deal, TSN continues to be the home of curling in Canada through
to the 2019-20 season with exclusive Canadian rights to Season of
The new deal also includes extended French-language coverage on Bell
Media's RDS and RDS2 - ensuring more French-language curling coverage
than ever before with 250 hours of Season of Champions coverage.
Multiple other components and activation strategies, such as
Continental Cup coverage in Olympic years and guaranteed broadcasting
of the new Pre-trials Road to the Roar, have been established to help
to continue to grow the sport across Canada.
TSN and RDS will deliver live coverage of all Season of Champions events
including the TIM HORTONS BRIER, SCOTTIES TOURNAMENT OF HEARTS, FORD
MEN'S AND WOMEN'S WORLD CHAMPIONSHIPS (in Canada) and MEN'S AND WOMEN'S
WORLD CHAMPIONSHIPS (outside of Canada), CAPITAL ONE CANADA CUP, WORLD
FINANCIAL GROUP CONTINENTAL CUP, M&M MEAT SHOPS CANADIAN JUNIORS along
with enhanced coverage of the CAPITAL ONE ROAD TO THE ROAR and the TIM
HORTONS ROAR OF THE RINGS - the Olympic team qualifying tournament
leading into the 2014 Olympic Winter Games in Sochi, Russia.
"The Canadian Curling Association is absolutely delighted to be
announcing that our partnership with TSN has not only been extended,
but also further enhanced for the long-term. This is one of the most
significant items that the CCA has been able to achieve in our recent
history," said Greg Stremlaw, Chief Executive Officer, CCA. "This
exclusive broadcast partnership with TSN, and now RDS, has provided an
exceptional opportunity to further expose our sport to both existing
and potential curling enthusiasts across Canada; grow our already
significant programming hours; and ensure comprehensive broadcast
stability for the next decade. The fact that approximately 250 hours of
Season of Champions coverage will also be shown on French- language
television is a wonderful success story for curling."
The new extension includes a comprehensive suite of multimedia rights,
including broadband, mobile, radio and video-on-demand. Both TSN and
RDS have committed to leveraging these rights to continue building and
growing Canada's curling audiences, and to reach new and existing fans
on Bell Media platforms.
"Curling is one of the top broadcast properties in Canada and has been a
cornerstone on TSN since day one. Locking in such a solid audience
driver on a long-term extension further strengthens TSN's leadership in
the marketplace for years to come," said Stewart Johnston, President of
TSN. "We are extremely proud that the CCA continues to put their trust
in TSN. This early renewal shows their commitment to giving fans
industry leading coverage and growing the sport across Canada."
"RDS is thrilled to be a part of this exclusive deal with the CCA -
giving the Francophone community more curling coverage than ever
before," said Gerry Frappier, President of RDS. "We are looking forward
to growing the sport by giving fans exceptional coverage."
TSN has been broadcasting curling since the network launched in 1984.
The network became the exclusive broadcaster of Season of Champions
events in 2008. Since then curling has become one of the most-watched
sports on Canadian television registering record television audiences
on TSN including:
2011 TIM HORTONS BRIER - averaged 685,000 viewers over the tournament
2011 SCOTTIES TOURNAMENT OF HEARTS - averaged 514,000 viewers over the
2010 TIM HORTONS BRIER FINAL - 1.56 million viewers
2010 SCOTTIES TOURNAMENT OF HEARTS FINAL - 1.74 million viewers
2009 TIM HORTONS ROAR OF THE RINGS MEN'S FINAL - 1.2 million viewers
TSN's 2011-12 curling coverage begins with the CAPITAL ONE CANADA CUP on
December 3 and 4 (see TSN.ca for the full curling broadcast schedule).
TSN's acclaimed curling coverage is led by the veteran broadcast team of
Vic Rauter, Linda Moore and Russ Howard. Over the years, the trio has
created a broad and supportive fan base and their names have become
synonymous with curling in Canada.
Veteran broadcaster Michel Y. Lacroix and analyst Guy Hemmings will give
fans all of the Season of Champions curling action on RDS.
TSN is Canada's Sports Leader and Canada's most-watched specialty
network. Delivering more sports coverage in High Definition than any
other network in Canada, TSN's comprehensive broadcast schedule
features an exciting lineup of sports including NHL, CFL, NFL, NBA,
MLS, the IIHF World Junior Championship, Season of Champions Curling,
Golf's Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam
Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness
tournament and Championship Boxing events. TSN properties include
TSN2, TSN RADIO 1050, TSN MOBILE and the industry-leading sports
website TSN.ca. Official broadcaster of the London 2012 Olympic Games, TSN is a
division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE),
Canada's largest communications company.
About the CCA
The Canadian Curling Association (CCA) is the national sport governing
body responsible for the development, promotion and organization of
curling in Canada. In cooperation with its Provincial and Territorial
Member Associations from across Canada, the CCA provides programs and
services to curlers ranging from the youngest 'little rocker' (age 7
and up), to those participating at ages 70 and over - and from aspiring
Olympians to Canadians with special needs, coaches, curling facility
operators, ice makers and officials.
The CCA also oversees and provides the comprehensive management of the
Season of Champions event portfolio; develops and administers the
Canadian Team Ranking System (CTRS) for Olympic qualification; and
organizes and operates the championship system for Juniors (under 20),
Seniors (over 50), Mixed, Women, Men, University and Wheelchair.
- TSN -
For further information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, firstname.lastname@example.org
Greg Stremlaw (w) 613.834.2076 x 117 (c) 613.799.9993, email@example.com