Agency named digital agency of record in Canada
TORONTO, Nov. 22, 2011 /CNW/ - Tribal DDB Canada, the integrated digital
and social marketing group of DDB Canada, announced it has been
appointed digital agency of record (AOR) for McDonald's Canada. The
agency now provides strategy, creative ideas, design and implementation
to support McDonald's drive to further enhance their customer
experience through engaging digital experiences and interactions across
web, mobile, social platforms and emerging technologies.
"McDonald's is one of the best-known and most well-respected brands in
the world," said Andrew McCartney, managing director, Tribal DDB
Canada. "Being named McDonald's digital AOR in Canada is a great honor
and the beginning of a fruitful partnership. Our vision is for
McDonald's to become an innovative leader in the digital space,
building their brand and telling their quality food story in an
The agency was awarded the business following a competitive pitch
process, which began in March 2011. Tribal DDB has already undertaken
two major initiatives for McDonald's Canada, including the national
rollout of the McCafé brand and the re-imaging of McDonalds.ca.
"Tribal DDB Canada's digital innovation and creative approach made them
an ideal partner as we continue to transform our brand," said Joel
Yashinsky, senior vice president of marketing of McDonald's Canada.
"We've already made a strong connection with the team and are impressed
by their vision of how we can better connect with consumers through
Tribal DDB Canada will service McDonald's Canada primarily from its
Toronto office but will work closely with the agency's Vancouver office
as well as its Montreal-based partner, Bleublancrouge, who will provide
a strong French Canadian point of view to the digital game plan.
Tribal DDB Canada is now one of 18 Tribal DDB offices and 34 DDB offices
in the DDB Worldwide network that service the McDonald's brand. Since
1979 DDB Canada's youth marketing group, DDB Kid Think, has worked with
McDonald's as a premium program supplier, producing Fun Times magazine, which has one of the largest annual circulations of children's
magazines and premiums in North America. Tribal DDB Canada being named
digital AOY for McDonald's Canada marks the first time McDonald's has
partnered with one of DDB Canada's integrated groups for creative
marketing communications expertise since 2000.
About McDonald's Canada:
McDonald's is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and
operate more than 1,400 restaurants and employ more than 80,000
Canadians coast to coast. Approximately 75 per cent of McDonald's
Canadian restaurants are locally owned and operated by independent
entrepreneurs. For more information about McDonald's Canada, visit the
company's website at www.mcdonalds.ca.
"Like" McDonald's Canada on Facebook: www.facebook.com/McDonaldsCanada
Follow McDonald's Canada on Twitter: www.twitter.com/mcd_canada
Bleublancrouge is a Montreal based full-service marketing communications
agency. Recognized as one of Canada's most creative agencies,
Bleublancrouge earned its place in the top ten agencies in the country.
Its clients include Apple, Quebec Toyota Dealers, The Gazette, Bristol
Myers Squibb, Olymel, Proxim, and many others. For more information,
About Tribal DDB Canada
Established in 2001 Tribal DDB Canada is the integrated digital and social marketing group of DDB Canada, the
most creatively acclaimed, internationally recognized marketing
communications agency in Canada. Tribal DDB draws on its expertise in
digital innovation and its heritage of creativity and insights to bring
clients the most effective and differentiating marketing solutions for
today's world. It has offices in Vancouver and Toronto and is a member
agency of the Tribal DDB Worldwide network, which has 60 offices spanning 42 countries around the globe.
SOURCE DDB Canada
For further information:
Tribal DDB Canada
McDonald's Media Relations