Trend Micro's 2nd Annual "What's Your Story?" Video Contest for Canadian, UK and US teens

Facebook, social networks & Internet security advocates join forces to promote online safety
Contest launches on Safer Internet Day

OTTAWA, CUPERTINO, CA and LONDON, ENGLAND, Feb. 8 /CNW/ - Trend Micro today announced the 2nd annual "What's Your Story" video contest.  The contest combines the powerful tools of Internet reach and user generated video to encourage young people to tell their stories and share ideas about online safety.

The Contest's three entry categories mirror some of the largest challenges to being safe online:  Being a Good Online Citizen, Using a Cell Phone Wisely, and Maintaining Your Online Privacy. Canadian residents (outside of Quebec) aged 13 and older can create and submit a video of two minutes or less about how best to stay safe when engaging in online activities such as texting, instant messaging, or using social networking sites.

"What's Your Story is a creative, fun and relevant way for everyone from teachers to aspiring film makers, their friends and families to become more involved in their own online safety," said Lynette Owens, director, Trend Micro's Internet Safety for Kids & Families . "The level of engagement that teens in particular exhibited last year convinced us to expand the reach of this year's contest beyond Canada and the U.S and into the UK. We are delighted to be joined this year by some of the world's leading organizations advocating for youth online safety. Together, we believe 'What's Your Story' promotes the positive use of the very thing we are trying to keep kids safe on."

Trend Micro Internet Safety for Kids & Families has teamed with some of the world's leading organizations that either provide access to kids online or advocate for their safety. The 2011 judging panel includes: Childnet International, Common Sense Media, ConnectSafely, Facebook, JENNiRADIO, myYearbook, Q2/UK, and Webwise Kids.

Unlike other video contests that rely on static and subjective criteria, "What's Your Story" actively engages participants throughout the entire process through an on line review process. Video makers can share their submissions and encourage others to view and vote, which means voters also become active participants in the process. Only the highest-rated and most-viewed videos will be considered for prizes by the contest judges.

Ontario teens KJ Proux and Matt Bendo were finalists in the Being Safe on Line category for their video: "Pull the Plug on Bullying" http://www.youtube.com/watch?v=NOwArod2d0s . A 30 second version of the video was shown 18 times daily on the CBS Superscreen in New York's Times Square during the month of November 2010. Canada is one of the most connected countries on the planet and the highest percentage of regular on line users are teens. According to Statistics Canada, close to 99 percent of teens living in Canada use on line tools in their daily lives.

What's Your Story 2011 will award a grand prize of $10,000.00 U.S. to the winning entry, with special $500 US categories for schools and individuals who submit entries. Contest submissions are due by April 5th and winners will be announced on April 26th.

To learn more about the contest and submit a video, please visit http://whatsyourstory.trendmicro.com.  Follow us on Twitter @WYS2011.

About Trend Micro: Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. A transnational company, with headquarters in Tokyo, and operations in 23 countries including Canada, Trend Micro's trusted security solutions are sold through its business partners worldwide.

SOURCE Trend Micro Canada

For further information:

Trend Micro Canada Media Contact: Claire M Tallarico 416 616 9940, tallarico623@rogers.com

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Trend Micro Canada

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