Trend Micro Global Consumer Technology Use and Security Survey Findings Focused on Parents and Kids

Parents share common concerns about children's use of technology, but say education and engagement can mitigate the risks.

OTTAWA, Sept. 26, 2011 /CNW/ - Trend Micro Incorporated (TYO: 4704;TSE: 4704) today released the findings of its Global Consumer Technology Use and Security Study. Conducted across seven countries including Australia, Brazil, France, India, Japan, the U.K., and the U.S., the survey asked 1,419 parents on how their kids access the Internet and the steps they take to protect and educate them about staying safe online.

Overall, the survey revealed that parents around the world are taking an active role in providing guidance and oversight of their children's technology and Internet use.

Attitudes Toward Internet Safety

  • Most parents share concerns about their children's increasing use of the Internet. Nevertheless, parents in some countries worry more than those in other countries. For example, 56 percent of U.K. parents surveyed believe the Internet is safe for kids compared to only 12 percent of parents in Japan. Japanese kids are also less likely to visit social networking sites - only 12 percent of the Japanese parents surveyed reported their kids have an account with social networking sites, compared to 63 percent of parents in Brazil
  • The majority (73 percent) of parents whose children have an account with social networking sites indicated their children's online privacy on social networking sites is important, particularly so in the U.S. (85 percent), the U.K. (83 percent) and Australia (81 percent).

Social Networking Use

  • Nearly half of parents surveyed say their kids have accounts with social networking sites (SNS) that require a minimum age of 13 but the average age of their kids who use these sites is 12.
  • 76 percent of parents surveyed say they are friends with their kids on social networking sites and about two-thirds of them are monitoring their kids' SNS use at least once a week.
  • More than half of parents (51 percent) surveyed believe their kids act responsibly on social networking sites. Of U.S. parents surveyed, 67 percent believe their child acts responsibly when it comes to sharing personal information.

Mobile Security and Smartphone Use

  • Globally, about 17 percent of parents have purchased a smartphone (as opposed to a feature phone) for their kids. This percentage is highest in Brazil at 27 percent and lowest in Japan at 5 percent.
  • The average age of a child receiving a smartphone was 13.
  • Globally, parents are not passive bystanders and are implementing household rules on smartphones: 86 percent surveyed have given their kids guidance on safe and responsible use of the phone. In Brazil, over 90 percent of parents who bought their child a smartphone indicated they have given their child guidance on how to use their phone appropriately.
  • Globally, about 27 percent of parents surveyed indicated they would be likely to purchase a safety application for the smartphone that would help guide their kids to use it appropriately.

Supporting quotes:

Larry Magid, founder of SafeKids.com

"Staying in touch with what your kids are doing online is an essential part of 21st century parenting and Trend Micro's survey has some good news about parents' involvement. For example, it's great to see that more than 3/4 of parents are "friends" with their kids on social networking sites. I'm very pleased that Trend Micro's study pretty much confirms data from other recent studies that parents are not clueless when it comes to their kids' online activities."

Anne Collier, co-director of ConnectSafely.org

"The cultural differences in parents' attitudes toward technology and Net safety are fascinating, but what stands out in this important study is that - universally - parents increasingly understand that the best safeguard is their own engagement in their children's online as well as offline lives. And that is great news!"

Lynette Owens, director of Trend Micro Internet Safety for Kids & Families

"This study is encouraging as it shows the level of engagement by parents around the world in their kids' use of technology.  Consistent parental involvement is the first step toward responsible, tech-savvy kids.  The next step is to make sure parents are getting the right facts and resources so they can, in turn, guide their kids."

About Trend Micro Internet Safety for Kids & Families:

Founded in 2008, the mission of Trend Micro Internet Safety for Kids & Families is to enable and empower kids, parents, teachers, and schools around the world to make the Internet a safe and secure place for today's youth. ISKF does this through a worldwide employee volunteer program, grants and donations to eligible organizations, strategic partnerships with organizations working to protect youth, educational programs, and a robust series of online tips and solutions for parents, educators, and youth. For ISKF's free Internet safety tips, tools and advice, visit: www.trendmicro.com/internetsafety

Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments.

SOURCE Trend Micro Incorporated

For further information:

Media Contact: Claire M Tallarico 416 616 9940, tallarico623@rogers.com

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