Parents share common concerns about children's use of technology, but
say education and engagement can mitigate the risks.
OTTAWA, Sept. 26, 2011 /CNW/ - Trend Micro Incorporated (TYO: 4704;TSE: 4704) today released the findings of its Global Consumer Technology Use and
Security Study. Conducted across seven countries including Australia,
Brazil, France, India, Japan, the U.K., and the U.S., the survey asked
1,419 parents on how their kids access the Internet and the steps they
take to protect and educate them about staying safe online.
Overall, the survey revealed that parents around the world are taking an
active role in providing guidance and oversight of their children's
technology and Internet use.
Attitudes Toward Internet Safety
Most parents share concerns about their children's increasing use of the
Internet. Nevertheless, parents in some countries worry more than those
in other countries. For example, 56 percent of U.K. parents surveyed
believe the Internet is safe for kids compared to only 12 percent of
parents in Japan. Japanese kids are also less likely to visit social
networking sites - only 12 percent of the Japanese parents surveyed
reported their kids have an account with social networking sites,
compared to 63 percent of parents in Brazil
The majority (73 percent) of parents whose children have an account with
social networking sites indicated their children's online privacy on
social networking sites is important, particularly so in the U.S. (85
percent), the U.K. (83 percent) and Australia (81 percent).
Social Networking Use
Nearly half of parents surveyed say their kids have accounts with social
networking sites (SNS) that require a minimum age of 13 but the average
age of their kids who use these sites is 12.
76 percent of parents surveyed say they are friends with their kids on
social networking sites and about two-thirds of them are monitoring
their kids' SNS use at least once a week.
More than half of parents (51 percent) surveyed believe their kids act
responsibly on social networking sites. Of U.S. parents surveyed, 67
percent believe their child acts responsibly when it comes to sharing
Mobile Security and Smartphone Use
Globally, about 17 percent of parents have purchased a smartphone (as
opposed to a feature phone) for their kids. This percentage is highest
in Brazil at 27 percent and lowest in Japan at 5 percent.
The average age of a child receiving a smartphone was 13.
Globally, parents are not passive bystanders and are implementing
household rules on smartphones: 86 percent surveyed have given their
kids guidance on safe and responsible use of the phone. In Brazil, over
90 percent of parents who bought their child a smartphone indicated
they have given their child guidance on how to use their phone
Globally, about 27 percent of parents surveyed indicated they would be
likely to purchase a safety application for the smartphone that would
help guide their kids to use it appropriately.
Larry Magid, founder of SafeKids.com
"Staying in touch with what your kids are doing online is an essential
part of 21st century parenting and Trend Micro's survey has some good
news about parents' involvement. For example, it's great to see that
more than 3/4 of parents are "friends" with their kids on social
networking sites. I'm very pleased that Trend Micro's study pretty much
confirms data from other recent studies that parents are
not clueless when it comes to their kids' online activities."
Anne Collier, co-director of ConnectSafely.org
"The cultural differences in parents' attitudes toward technology and
Net safety are fascinating, but what stands out in this important study
is that - universally - parents increasingly understand that the best
safeguard is their own engagement in their children's online as well as
offline lives. And that is great news!"
Lynette Owens, director of Trend Micro Internet Safety for Kids &
"This study is encouraging as it shows the level of engagement by
parents around the world in their kids' use of technology. Consistent
parental involvement is the first step toward responsible, tech-savvy
kids. The next step is to make sure parents are getting the right
facts and resources so they can, in turn, guide their kids."
About Trend Micro Internet Safety for Kids & Families:
Founded in 2008, the mission of Trend Micro Internet Safety for Kids & Families is to enable and empower kids, parents, teachers,
and schools around the world to make the Internet a safe and secure
place for today's youth. ISKF does this through a worldwide employee
volunteer program, grants and donations to eligible organizations,
strategic partnerships with organizations working to protect youth,
educational programs, and a robust series of online tips and solutions
for parents, educators, and youth. For ISKF's free Internet safety tips, tools and advice, visit: www.trendmicro.com/internetsafety
Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with
its Internet content security and threat management solutions for
businesses and consumers. A pioneer in server security with over 20
years' experience, we deliver top-ranked client, server and cloud-based
security that fits our customers' and partners' needs, stops new
threats faster, and protects data in physical, virtualized and cloud
SOURCE Trend Micro Incorporated
For further information:
Media Contact: Claire M Tallarico 416 616 9940, email@example.com