/NOT FOR DISTRIBUTION IN THE UNITED STATES OR OVER UNITED STATES WIRE
Campaign kicks off September 17th, 2011 at Shoppers Drug Mart stores
across the country
TORONTO, Sept. 15, 2011 /CNW/ - To help raise much-needed funds in
support of women's whole health, Shoppers Drug Mart announced today
that it will be holding the tenth annual Tree of Life campaign from
September 17th, 2011 to October 14th, 2011. Now in its tenth year, the four-week campaign has raised more
than $14.7 million dollars in support of local women's charities across
the country and continues to be the Company's largest and most
successful in-store fundraising campaign.
Held each fall, the campaign provides customers with the opportunity to
purchase and personalize a "Tree of Life" icon, including a "leaf" for
a loonie, a "butterfly" for $5 or a "cardinal" for $50. The icons are
prominently displayed on the Tree of Life in all participating stores
and one hundred per cent of proceeds are donated to local women's
"National in scope yet locally-based, the annual Tree of Life campaign
offers patients, customers and employees the opportunity to donate
directly to the organizations that make a difference to women's health
in their own communities," said Lisa Gibbs, Manager, Community
Investment, Shoppers Drug Mart. "With the support of our
Pharmacist-owners and their teams at store-level, our employees and
customers, we are confident that we will reach our goal of raising $2.1
million to improve the health of women across Canada."
The Tree of Life campaign is one of the leading partnership programs of
the Shoppers Drug Mart WOMEN platform - the Company's commitment to
improving the health of all Canadian women in body, mind and spirit.
Shoppers Drug Mart Pharmacist-owners identify and personally select the
organizations in the communities they serve that will benefit from the
Tree of Life program. By partnering with these charities, Shoppers
Drug Mart can ensure that they are able to continue to provide direct
support, resources and programming to meet the needs of Canadian women.
In 2011, the Tree of Life campaign will support more than 380 Canadian
health care charities.
Customers and patients who wish to support this meaningful campaign can
purchase a "Tree of Life" icon online at www.shoppersdrugmart.ca/treeoflife or by visiting a local participating Shoppers Drug Mart store between
September 17th and October 14th.
About Shoppers Drug Mart
Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of
full-service retail drug stores operating under the name Shoppers Drug
Mart (Pharmaprix in Québec). With more than 1,185 Shoppers Drug Mart
and Pharmaprix stores operating in prime locations in each province and
two territories, the Company is one of the most convenient retailers in
Canada. The Company also licenses or owns more than 60 medical clinic
pharmacies operating under the name Shoppers Simply Pharmacy
(Pharmaprix Simplement Santé in Québec) and eight luxury beauty
destinations operating as Murale. As well, the Company owns and
operates 63 Shoppers Home Health Care stores, making it the largest
Canadian retailer of home health care products and services. In
addition to its retail store network, the Company owns Shoppers Drug
Mart Specialty Health Network Inc., a provider of specialty drug
distribution, pharmacy and comprehensive patient support services, and
MediSystem Technologies Inc., a provider of pharmaceutical products and
services to long-term care facilities in Ontario and Alberta.
For more information, visit us at www.shoppersdrugmart.ca.
SOURCE Shoppers Drug Mart Corporation
For further information:
Tel: 416-493-1220 ext 5141