TOYS"R"US, CANADA'S GREAT TRADE-IN EVENT RETURNS URGING PARENTS TO REMOVE UNSAFE ITEMS FROM THEIR HOMES

TORONTO, April 27 /CNW/ - Today, Toys"R"Us, Canada issued a renewed call to action for consumers to rid their homes of potentially unsafe old and second-hand baby products in exchange for savings on a new item during the Great Trade-In event.  The Great Trade-In event is a national safety program designed to draw attention to potentially harmful used baby products that are still in circulation. According to Health Canada, more than 550 recalls of child and infant products have occurred since 1995.

The Great Trade-In event begins on Friday, April 29 and run through Sunday, May 15 in all Toys"R"Us and Babies"R"Us locations nationwide.  During this time, stores will accept any used cribs, strollers, car seats and travel systems in exchange for 20 per cent savings on the purchase of a new baby item, in any of these product categories, from participating manufacturers. Through this program, Toys"R"Us, Canada, continues to raise awareness among parents about ways to be proactive where children's safety is concerned.

"At Toys"R"Us, we remain committed to infant and child safety and strive to provide parents and caregivers with the products and information they need to give their children the best care possible," said Kevin Macnab, President, Toys"R"Us, Canada.  "Through the Great Trade-In event, we hope to continue to raise awareness of the importance of product safety and give parents an easy option for disposing of their potentially unsafe baby equipment."

According to Health Canada, parents and caregivers are often unaware that the products they currently use may be outdated or the subjects of a recall or advisory, exposing their child or infant to unnecessary harm or injury.  Safety experts at Health Canada strongly advocate careful consideration when purchasing or receiving second-hand children's items and suggest thorough visible inspections and careful research to ensure products comply with today's stringent safety standards.

Since the company introduced its first Great Trade-In event in Canada in 2010, approximately 7,500 potentially unsafe cribs, car seats and other baby products - most of which were in extremely poor condition - have been turned in at Babies"R"Us and Toys"R"Us stores across the country. Some traded-in items were missing parts or were damaged, while others that were decades old showed obvious signs of wear and tear and would be considered non-compliant with today's product safety standards.

Health Canada, which regulates child care equipment nationwide, cites concerns on products that may have been affected by recent enhancements in Canadian safety requirements. For example, cribs designed before 1986 are no longer compliant with current safety standards outlined by Health Canada.

To ensure that their products have not been subjected to a recall or advisory, parents and caregivers should visit the Health Canada website at:  www.healthcanada.gc.ca/cps-recalls. To learn more about second-hand products or those that have special safety requirements in Canada, please see Health Canada's fact sheet on Second-Hand Products & Garage Sale Safety.

Manufacturers participating in the Great Trade-In event include Babi Italia, Baby Trend, Bily, Britax, Chanderic, Chicco, Combi, Cosco, Delta, Eddie Bauer, Evenflo, First Years, Graco, Maxi-Cosi, Quinny, Safety 1st and Safety 1st LUX.

About Toys"R"Us, Canada:
Toys"R"Us (Canada) Ltd., is part of Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer. Toys"R"Us, Canada operates 70 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

SOURCE Toys "R" Us (Canada) Ltd.

For further information:

Ashley Agueci, Optimum Public Relations, ashley.agueci@cossette.com, 416-306-6717


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