Toys"R"Us, Canada Announces 2011 Holiday Hot 20 Toy List

Moshi Monsters, Freaky Fear Squad, Long-Distance Disc Launchers, Spyro's Skylanders, and
a Kid-Sized Tablet Among Toys Expected to Delight Canadian Children this Holiday Season

TORONTO, Nov. 1, 2011 /CNW/ - Each year, parents tackle their holiday gift list for toddlers and big kids alike in an attempt to find the ultimate gift. To provide gift-givers with a head start in narrowing down this year's top toy choices, Toys"R"Us, Canada unveiled its annual Holiday Hot Toy List packed with 20 new items that offer exceptional value in quality, price, and maximized PPU (Play-Per-Use). As the world's leading specialty toy retailer, Toys"R"Us spends the year tracking new product releases worldwide to discover the best toys to include on its Holiday Hot Toy List.

"The Toys"R"Us, Canada Holiday Hot 20 Toy List highlights toys we expect will be the most sought after items this holiday season - the types of toys that will yield squeals of delight once kids have ripped off the wrapping paper," said Liz MacDonald, vice president, marketing, Toys"R"Us, Canada. "To provide even greater insight into what toys will make the most impact on the play scene this year, we're excited to have 13-year old Julianne Bisnaire onboard as our new Chief Play Officer."

With 73 Toys"R"Us and Babies"R"Us retail locations across Canada, more than 40 Toys"R"Us Express stores and a full breadth of selection on its e-commerce sites, Toysrus.ca and Babiesrus.ca, the toy retailer is the hub for all things fun. As Canada's Greatest Toy Store, Toys"R"Us offers a truly unique experience for gift-givers, including:

Toys"R"Us' Toy BookLaunching on November 4th, this 64 page book is jam-packed with exclusive deals, amazing savings and every plaything your child could dream of receiving this holiday season. The Toy Book features an unbeatable selection of the hottest toys complete with an easy-to-use 'toy finder' navigation system, which categorizes toys based on colour-coded themes, such as Preschool, Toddler, Imagine, Create, Explore, Construction, Learning, Girls, Boys, Boardgames, Trains, Outdoor & Vehicles, Music & Electronics and Videogames.

QR Codes - Located beside various new products within the Toys"R"Us Toy Book, the QR codes can be scanned with a mobile app to instantly view cool product videos. An innovative interactive concept to allow easy access to product demos that will help with those gifting decisions, right in the palm of your hand.

Toys"R"Us Express Stores:  Toys"R"Us Express stores carry many of the same products as a full-size store, but in a smaller scale.  These Express stores, many of which are located in areas without a full Toys"R"Us location; provide local residents with easy access to the latest toys, games and more throughout the holiday season. With greater accessibility to the toys kids want, customers can discover the joy of play easier than ever.  Shoppers can visit the Store Locator on Toysrus.ca for the Toys"R"Us Express Store in their neighborhood.

Online Wish Lists - To help grant gifts the easy way this holiday season, Toys"R"Us offers an online gift registry called "Wish List". Using Wish List, parents and kids together can create a tailored list of toys based not only on what the child wants, but on his or her age, interests and abilities. Simply email the Wish List to family, parents and gift givers and it becomes a great resource in their quest for the perfect present. Additionally, Toys"R"Us is running a 'Wish It and Win It' contest beginning on November 4th, where customers can enter to win up to $1,000 worth of toys on their wish lists this holiday season!

Gift Finder - Buying the perfect gift just keeps getting easier! Gift givers who may be overwhelmed with the broad selection of toys available at Toys"R"Us can visit Toysrus.ca/giftcentre to receive a list of gift suggestions. After answering questions about the recipient of the present, the Gift Finder will suggest the best gifts for every age and budget. Whether the child's a feisty fashionista or pre-teen hipster, the Gift Finder will focus in on the perfect item.

THE TOYS"R"US 2011 HOLIDAY HOT 20 TOY LIST

The Toys"R"Us, Canada Holiday Hot Toy List, outlined below in alphabetical order, features the 20 must-have items this holiday season. All items on the list are available at Toys"R"Us Canada stores nationwide and online at Toysrus.ca.

Product sheet and images available upon request.

* Barbie Malibu Dreamhouse, Cars 2 Air Hogs R/C Buddy 2 Pack, Lalaloopsy Cheerleader Doll, Monster High: High Ghoul Spirit 3-Pack and the Pokémon Black & White Carry Case with Bonus Figures can only be found at Toys"R"Us and Toysrus.ca. Not available at any other major retailer in Canada.

About Toys"R"Us, Canada:

Toys"R"Us (Canada) Ltd., is part of Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer. Toys"R"Us, Canada operates 73 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca.

SOURCE Toys "R" Us (Canada) Ltd.

For further information:

Ashley Agueci, Citizen Optimum, ashley.agueci@citizenrelations.com, 416-306-6717


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