MONTREAL, Sept. 14, 2011 /CNW Telbec/ - Following its call to tender for
a media placement agency, Tourisme Montréal is pleased to announce the
nomination of Touché! PHD as its new supplier. For this important
mandate, Tourisme Montréal was looking to enlist the services of a firm
that would ensure the most effective media placement for this tourist
Tourisme Montréal, a private, non-profit organization, is always looking
for new and better ways to develop and improve their methods to attract
tourist clienteles to visit Montréal. "The tourist destination
environment is extremely competitive, which is why it was necessary for
us to choose an agency known for its superior media strategy and a team
who deftly navigates through the sea of emerging media tools," stated
the Honourable Charles Lapointe, President and CEO of Tourisme
Montréal. "The Touché! PHD agency clearly demonstrated that not only
does it personify this vision, but that its dynamic team would exceed
the expectations of our organization," concluded Charles Lapointe.
The Touché! PHD mandate will encompass media strategy and planning,
buying and placement on all communication channels. As the
newly-appointed media agency, Touché! PHD will work closely with
SidLee, the agency responsible for the Tourisme Montréal brand.
"We are extremely honoured to have been chosen by Tourisme Montréal.
This account represents an incredibly exciting challenge for us because
it will utilize the full extent of our strengths and talent, digital
media and media creativity in particular. It will also be an excellent
opportunity to develop the co-operation and synergy between our
different offices in New York, London and Toronto," affirmed Mr. Alain
Desormiers, President of Touché! PHD, following the announcement.
About Tourisme Montréal
Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
Montréal destination on leisure and business travel markets. It is
also responsible for developing Montréal's tourism product in
accordance with the ever-changing conditions of the market.
About Touché! PHD
Touché! PHD is the Montréal branch of the PHD network that includes 72
offices in 62 countries on all continents. Last year, the network
garnered the title of Media Agency of the Year in nine regions across the world, including the United States, the
United Kingdom, Australia, China, Asia-Pacific and Canada. PHD is part
of Omnicom Group Inc. (NYSE: OMC), a leading global advertising and
marketing communication services company and one of the largest
strategic holding companies in the world with some 65 500 employees and
media billings of more than 38 billion dollars.
SOURCE TOURISME MONTREAL
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