Leading technology manufacturer commits to three-year partnership and
long-term technological support of national conservation organization
TORONTO, April 19 /CNW/ - Toshiba of Canada announced today a three-year
partnership with the Nature Conservancy of Canada (NCC), Canada's
leading non-profit land conservation organization. As a corporate
partner and the primary private sector supporter of the non-profit's
Land Information System (LIS), Toshiba aims to assist NCC in fulfilling
its mandate- to protect threatened natural areas and biological
diversity across the country.
"Toshiba and NCC share the core belief that protecting Canada's most
threatened landscapes is integral to preserving the country's rich
biodiversity and overall environmental well being" said Ralph Hyatt,
President and CEO, Toshiba of Canada. "We are proud to support such a
worthy cause and to continue Toshiba's long legacy of impactful
corporate citizenship in Canada."
Through the partnership with Toshiba, NCC can now integrate powerful
technology into conservation work with the development of the Land
Information System. Created by NCC science staff, this advanced digital
management system is a robust tool that will enable the non-profit
organization to track, monitor and manage Canadian conservation data
through a single, online database. NCC experts will now be able to
access critical conservation information instantly, allowing them to
save time while improving conservation outcomes.
In addition to supporting the LIS, Toshiba will donate laptops and new
CAMILEO camcorders for NCC fieldwork. Since its inception in 1962, NCC
has helped to conserve more than 2 million acres (over 800,000
hectares) of ecologically significant land nationwide.
"While this support will make an immediate impact on NCC's work in the
field, Toshiba of Canada is really making a commitment to future
generations," said Lynn Gran, NCC's Vice President, Strategic
Philanthropy and CDO. "Thanks to Toshiba's financial and material
support NCC is able to work more effectively to protect the landscapes
and species we all love."
Today's announcement marks a milestone in Toshiba's 20 year history of
environmental commitment in Canada that includes eco-conscious product
development and Toshiba's Environmental Recovery and Recycling Effort (TERRE). Toshiba employees are also encouraged to participate in NCC Conservation Volunteer Days to see, from the frontlines, NCC's efforts in action.
Toshiba of Canada
Toshiba of Canada Limited is a subsidiary of Toshiba Corporation, one of
the world's largest integrated manufacturers of electronic products and
semiconductors. Headquartered in Markham, Ontario, Toshiba of Canada is
a digital technology leader with a wide range of Audio Visual Personal
Computers, notebook computers, high definition televisions, DVD players
and Blu-ray players. Throughout its history, Toshiba's commitment to
technological and environmental innovations has distinguished the
corporation from its competitors. In 2010, Toshiba of Canada was
recognized with an ENERGY STAR® Market Transformation Award for its leadership in a wide range of energy-efficient products,
technologies and services.
The Nature Conservancy of Canada (NCC) is the nation's leading
not-for-profit, private land conservation organization working to
protect our most important natural areas and the plants and animals
Since 1962 NCC and its partners have helped to protect more than 2
million acres (800,000 hectares), coast to coast. By investing in
conservation we are ensuring that our natural world remains a home for
wildlife, a haven for recreation and a vital resource that cleans the
air we breathe and the water we drink. Through strong partnerships NCC
works to safeguard our natural areas so that our children and
grandchildren will have the chance to enjoy them.
To learn more visit: www.natureconservancy.ca
SOURCE Toshiba of Canada Limited
For further information:
Carla Maggiotto / Kiva Reardon
firstname.lastname@example.org / email@example.com