TORONTO, May 11 /CNW/ - Major landmarks around the world are lighting up
to mark the launch of the UN's Decade of Action for Road Safety, an
initiative to save 5 million lives and prevent 50 million serious
injuries on roads around the world. In Canada, the CN Tower will be lit
up on the evening of May 11 to mark the occasion. The launch also
coincides with a Safe Kids Canada/Leger Marketing poll unveiled today
on child passenger safety.
According to the poll, most parents of children under the age of 10 feel
that a booster seat is necessary until a child is physically able to
use a seat belt on its own (78 per cent). Yet only 30 per cent of
Canadian children who should be using booster seats are actually doing
so, according to Transport Canada, despite their parents' belief in the
importance of using one, and despite existing booster seat laws in the
majority of Canadian provinces. This translates into a startling 1.8
million Canadian children who are put at risk of severe injury every
time they ride in a vehicle because they are using a seat belt too
early in their development. Car crashes are the leading cause of death
for Canadian children under the age of 14.
"Parents need to know that although seatbelts are an effective safety
device, they are designed for adult bodies and not young children,"
says Pamela Fuselli, Executive Director, Safe Kids Canada, the national
injury program of The Hospital for Sick Children. "The solution is
simple - if your child has outgrown their forward-facing car seat and
is under four feet nine inches tall or 145 centimetres, put them in a
booster seat. It could save their life."
Today also marks the launch of the 2011 Safe Kids Week child passenger
safety campaign - Give your kid a boost! - which is sponsored by Johnson & Johnson Inc., with community grants
supported by the Honda Canada Foundation. Across Canada, Safe Kids
Canada partners are conducting Give your kid a boost! events from May 30 to June 5, educating families on child passenger
safety and asking parents to use booster seats on every ride.
For more information on how to use car seats and booster seats, visit www.safekidscanada.ca
SOURCE Safe Kids Canada
For further information:
Manager, Communications and Marketing
Safe Kids Canada