Contest rewards best game face, encourages early playoff beards as show
TORONTO, Nov. 15, 2013 /CNW/ - The Toronto Maple Leafs and Philips are
reinventing a revered hockey tradition - the playoff beard - with a
contest to encourage Leafs' fans to start their (well-groomed) playoff
beards now as a sign of confidence in their Buds.
And if team spirit isn't enough, how's this for motivation? As the
Official Shaver of the Toronto Maple Leafs, Philips will award the
grand prize winner of the Philips Game Face contest with two 'between
the bench' seats, their face on the Philips rink board at Air Canada
Centre during a Leafs game, dinner with a prominent member of the Leafs
Alumni Association, two autographed Leafs jerseys and Philips'
highest-end electric shaver, the SensoTouch 3D. Secondary contest
prizes include Leafs tickets, and a Philips Maple Leafs Gift Pack
containing the Philips Beard Trimmer 9000 featuring the revolutionary
laser-guided grooming technology.
"Don't wait to put your game face on," said David Hopkinson, Chief
Commercial Officer at Maple Leaf Sports & Entertainment. "Anybody can
jump on the bandwagon late in the season, but we've got a young,
exciting team out there on the ice every night and I know that being
able to look out at the fans -- the seventh man - gives them a real
Fans can enter the Game Face contest at http://mapleleafs.nhl.com/philips where they can upload photos of their own game face, or they can share
their game face photo on Twitter using the hashtag #PhilipsGameFace.
Once uploaded, besides being entered into the contest fans will receive
an image showing their face on the Philips rink board at Air Canada
Centre, suitable for sharing and good-natured mockery on social media.
One grand prize winner and two secondary winners will be selected
through random draw throughout the contest.
"We are so proud that Philips is the Official Shaver of the Toronto
Maple Leafs," said Iain Burns, CEO of Philips Canada. "The Philips
range of innovative groomers and shavers for men ensure the Toronto
Maple Leafs and their fans have the equipment they need to groom their
playoff beards at every stage of growth!"
The Philips Game Face contest will run from Friday, November 15th until Tuesday, December 31st, 2013.
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through
meaningful innovation in the areas of Healthcare, Consumer Lifestyle
and Lighting. Headquartered in the Netherlands, Philips posted 2012
sales of EUR 24.8 billion and employs approximately 114,000 employees
with sales and services in more than 100 countries. The company is a
leader in cardiac care, acute care and home healthcare, energy
efficient lighting solutions and new lighting applications, as well as
male shaving and grooming and oral healthcare. News from Philips is
located at www.philips.com/newscenter.
About Maple Leaf Sports & Entertainment Ltd.
Maple Leaf Sports & Entertainment (MLSE) is one of the world's premier
sports and entertainment companies. It owns the Toronto Maple Leafs
(NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto FC
(MLS), Air Canada Centre, Maple Leaf Square,three digital channels -
Leafs TV, NBA TV Canada and GOLTV Canada and has a partnership with
Live Nation - the biggest concert promoter in the world. MLSE has also
invested in five of Toronto's sports facilities - Ricoh Coliseum, home
of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, KIA
Training Grounds at Downsview Park, home of Toronto FC Academy and the
First Team's practice facility, and the MasterCard Centre for Hockey
Excellence, the practice facility for the Maple Leafs and Marlies. MLSE
operates and manages events at Ricoh Coliseum and BMO Field.
SOURCE: Royal Philips Electronics
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