Toronto Board of Trade and Nexalogy Environics partner to track Twitter trends during Ontario election

TORONTO, Sept. 7, 2011 /CNW/ - Nexalogy Environics, a leading Canadian provider of social media research technology, is partnering with the Toronto Board of Trade to track Twitter comments and provide commentary and analysis during the Ontario election.

The VoteOntario2011 Project will use Nexalogy's proprietary software to create dynamic maps of the Twitter conversation associated with the following hashtags: #onpoli, #ondp, #pcpo, #olp. The first is an interactive lexical map of the top 100 words emerging from the tweets and their associated analytics. The second is a dynamic heat map that looks at the concepts that are trending and is refreshed once every three minutes. The heat map also identifies the top individuals emerging from this conversation.

Nexalogy analysts will be blogging regularly to provide an overview and analysis of the evolving debate, paying particular attention to the topics of jobs and infrastructure, as these are priority issues for Board of Trade members. 

These maps and blog posts will be featured on VoteOntario2011.com, the Board's provincial election website.

Use of monitoring, measurement and listening tools has become a necessity to get a complete picture of the debate with tweet rates easily climbing over thousands per hour.

"Since the 2008 U.S. presidential election, Twitter has transformed the way campaigns are run and how candidates connect with their electorate," said Claude Théoret, President of Nexalogy Environics. "People trying to follow these discussions can easily be overwhelmed by the sheer amount of information generated online. Our technology allows people to view and explore the entire conversation and see the connections that are relevant to them."

"Twitter is a 24/7 real-time indicator of public discussion and we will know the pulse of the people before anyone else" added Théoret.

"The political landscape is being revolutionized by digital conversations and the influencers emerging from them," said Carol Wilding, President and CEO, Toronto Board of Trade. "As a result, we asked Nexalogy to help us capture and analyze the dynamics of online discussions specific to the Ontario provincial election to the ultimate benefit of concerned citizens in the Toronto region and the rest of the province."

About Nexalogy Environics
Nexalogy Environics is a leading Canadian provider of social media research technology and consulting services. Nexalogy Social Media Analysis Solution (SMAS) is a next-generation social media analysis platform in pre-beta stage development. It was designed to address the pain points of social media analysts whose needs aren't being met by the current generation of social media monitoring tools. Deriving actionable business intelligence from these platforms is currently a long and arduous process. SMAS is designed to help solve this problem by offering users the ability to see entire conversations, sculpt away unrelated content, integrate human coding and produce actionable outputs. If you are suffering from social media data overload, SMAS will help you see the connections and deliver the insights you need.

About the Toronto Board of Trade
Founded in 1845, the Toronto Board of Trade is Canada's largest local chamber of commerce, connecting more than 200,000 business professionals and influencers throughout the Toronto region. The Board of Trade fuels the economic, social and cultural vitality of the entire Toronto region by fostering powerful collaborations among business, government, thought leaders and community builders. The Board of Trade plays a vital role in elevating the quality of life and global competitiveness of Canada's largest urban centre.

SOURCE NEXALOGY ENVIRONICS

For further information:

Scott Brownrigg
Director, Public Affairs
416.862.4514
sbrownrigg@bot.com

Eric Steedman
CFO Nexalogy
514.238.5416
esteedman@nexalogy.com

Claude Théoret
CEO Nexalogy
514.651.3549
cg.theoret@nexalogy.com

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