MISSISSAUGA, ON, Nov. 16, 2011 /CNW/ - It's that time of year again —
the hustle and bustle of the holidays is just around the corner. But
balancing the demands of shopping, cooking, planning and hosting
parties can be tricky and sometimes may leave you feeling overwhelmed.
To ensure the holidays are nothing short of perfection, Sobeys offers
mouthwatering products and inspiring recipe ideas to keep the Grinch at
"It's no secret. The holidays are one of the busiest times of the year
and can be very stressful," says Paul Flinton, Vice-President of Brand
and Product Marketing, Sobeys Inc. "We know Canadians want to spend
more time enjoying the holidays with their families and friends, so
we've created a host of inspiring ideas to not only make holiday
entertaining easier, but to make the season simply sensational."
Exclusive to Sobeys, Sensations by Compliments products help put a creative and festive spin on traditional dining.
From effortless appetizers to easy meal solutions, desserts and
beverages, Sensations by Compliments products include crowd pleasers that will liven up any holiday
This season, greet your guests with festive favourites such as Sensations by Compliments Goat Brie paired with the Water Cracker Assortment. You can also 'brie-dazzle' your guests by baking and topping the brie
with one of the many recipes available at www.inspired.ca. For the no-fuss hostess, Thai Golden Purses are ready-to-serve in less than 15 minutes. Whatever your entertaining
style, both appetizers go perfectly with cocktails before the main
Spend more precious time catching up with family and friends instead of
prepping and cooking in the kitchen. Sensations by Compliments Pacific Pink Salmon Papardelle is a perfect complement of salmon and vegetables in a rich creamy sauce.
Or, take your guests' taste buds to Italy with a Prosciutto & Genoa Salami Pizza that has a thin crust and is pre-baked in an authentic Italian brick
Finally, sweeten up your guests with a variety of delicious desserts.
Inspired by a classic French pastry dating back to the 19th century, the award-winning Sensations by Compliments Tarte Tatin is handcrafted with sweet-tart Granny Smith apples, authentic buttery
pastry and creamy caramel sauce. Another classic with a modern twist is
the Chocolate Covered Mini Cheesecakes selection. Velvety and enrobed in delicious milk chocolate, these bite-size
cheesecakes are quick and easy to serve at parties.
Sobeys carries a delightful collection of confectionery products for
those who enjoy life on the sweet side. The Belgian Biscuit Collection and Chocolate Dipped Sponge Toffee are perfect as party favours and hostess gifts. Be sure to keep a few
wrapped and ready to give guests who show up unexpectedly to share some
Creative Inspiration for the Kitchen
Just in time for the holidays, Sobeys has recipes fresh from the pages
of Inspired magazine that are sure to help you take food from ordinary to
extraordinary. Treat guests to a mouthwatering, homemade meal with Cumin-Spiced Pork Skewers with Apricot Mustard Sauce as the perfect hors d'oeuvres followed by Sesame-Soy Pacific Cod served with Yukon Gold Galettes. Pair them with a simple Citrus Tonic (hint: add gin for a little 'spirit') and your holiday entertaining
will be the most popular gift of the season.
To make the holidays simply sensational, Sobeys will be giving away† $5,000 in instant win prizes online at www.sobeys.com/holiday and www.facebook.com/Sobeys. One lucky Canadian will also wrap up the holidays with a $2,000
Sobeys gift card redeemable at Sobeys stores across the country.
"Sobeys has been a part of family holiday celebrations for generations,"
says Flinton. "That's why we want to ensure that everyone has
extraordinary products and inspiring ideas for entertaining this
For more kitchen inspiration, including quick tips, unique recipes and
techniques for entertaining that will make your holidays a sensational
success, follow @InspiredRecipes on Twitter.
For more information about Sobeys, please visit www.sobeys.com. To find holiday products and recipes, visit www.compliments.ca or www.inspired.ca. You can also become a fan of Sobeys on Facebook at www.facebook.com/Sobeys.
About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys
has been serving the food shopping needs of Canadians for 104 years. A
wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys
owns or franchises more than 1,300 stores in all 10 provinces under
retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty
Foods, as well as Lawton's Drug Stores. Sobeys and its franchise
affiliates employ more than 95,000 people. The company's goal is to be
widely recognized as the best food retailer and workplace environment
in Canada. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.
† No Purchase Necessary. Have a Sensational Season Contest is open to
legal residents of Canada (excluding Quebec) who are over the age of
majority in their jurisdiction. Contest starts on November 10, 2011 and
ends on January 3, 2012 at 11:59 p.m. EST. For entry and official rules
visit http://www.sobeys.com/holiday. Odds of winning the grand prize depend on the number of eligible
entries received during the Contest Period. Odds of winning an Instant
Win prize depend upon the time of game play and the number of entries
obtained prior to game play. Void where prohibited. Sponsored
by Sobeys Capital Incorporated, 1680 Tech Ave, Unit #1, Tech Avenue,
Mississauga, ON L4W 5S9.
SOURCE SOBEYS INC.
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