Company ranks second of all quick service restaurants included
OAKVILLE, ON, Oct. 21, 2013 /CNW/ - APCO Insight, a global opinion
research consultancy, revealed its list of the "100 Most Loved
Companies" in the world, on which Tim Hortons ranked second of all
global quick service restaurants included.
"We're thrilled to be recognized as one of the world's most loved
companies," said Bill Moir, Chief Brand and Marketing Officer, Tim
Hortons. "We are especially proud to have been ranked second most loved
quick service restaurant in the world and we have our loyal guests to
thank for this honour."
APCO Insight's list is the result of a global survey of 70,000
individuals and their attitudes towards 600 of the world's largest
corporate brands in 15 key global markets. The survey uses the
Emotional Linking model to identify emotions critical to effective
brand communication and ranks companies according to consumers'
emotional attachment to the brands.
To view the complete list, visit: http://www.apcoinsight.com/methodologies/tools/el-top-100-companies.aspx
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, espresso-based hot and cold
specialty drinks (including lattes, cappuccinos and espresso shots),
specialty teas and fruit smoothies, fresh baked goods including our
trademark donuts, grilled Panini and classic sandwiches, wraps, soups,
prepared foods and other food products. As of June 30th, 2013, Tim
Hortons had 4,304 system-wide restaurants, including 3,468 in Canada,
807 in the United States and 29 in the Gulf Cooperation Council. More
information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
SOURCE: Tim Hortons
For further information:
Alexandra Cygal, Tim Hortons