OAKVILLE, ON, Nov. 15, 2011 /CNW/ - Tim Hortons guests craving their
favourite breakfast items now have more time to enjoy them. Tim
Hortons is extending their breakfast by one hour to noon during the
week. Breakfast was previously offered until noon on weekends only.
Tim Hortons is one of the only quick service restaurants offering
breakfast until noon, seven days a week.
"With changing lifestyles and people working different hours, our guests
were looking for breakfast later in the day," said Donna Finelli,
Director, Brand Marketing for food at Tim Hortons. "We heard from our
restaurant owners that many times guests would come in and ask for
breakfast beyond 11 am only to find they had missed the window. We
felt we needed to respond to our guests' needs."
The trend toward breakfast beyond traditional hours has been on the rise
and when it was tested in various markets, guests responded
favourably. The new extended breakfast hours are now available at all
Canadian Tim Hortons locations that serve breakfast.
About Tim Hortons
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, espresso-based specialty coffees
including lattes, cappuccinos and espresso-flavoured shots, specialty
teas, home-style soups, fresh sandwiches, wraps, hot breakfast
sandwiches and fresh baked goods, including our trademark donuts. As of
October 2nd, 2011, Tim Hortons had 3,871 systemwide restaurants,
including 3,225 in Canada, 645 in the United States and one in the Gulf
Cooperation Council. More information about the Company is available at
SOURCE Tim Hortons Inc.
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