Restaurant Chain is Picking Up the Tab for Unsuspecting Customers Across
its U.S. Markets with Random Cups of Kindness
DUBLIN, OH, Feb. 7, 2013 /CNW/ - Tim Hortons Cafe & Bake Shop is paying
it forward in celebration of National Random Acts of Kindness Week by
picking up the bill for unknowing guests at the drive-thru.
This is the third year Tim Hortons Cafe & Bake Shop has held its Random
Cups of Kindness event. In 2012, the restaurant chain treated
approximately 5,500 guests to a free order. This year, it plans on
treating even more customers in approximately 300 restaurants.
Doing good at the drive-thru isn't a new concept to the bakery cafe
chain. Restaurant owners, managers and team members regularly witness
customers paying for a stranger's order—especially during the morning
rush when drive-thru lines can get particularly long.
"Our guests' generosity to one another continues to amaze and inspire
us," said Mike Meilleur, executive vice president, Tim Hortons U.S.
"What started out as just a few instances of guests paying it forward
here and there has now become a bit of a fun Tim Hortons tradition."
A customer who receives their order for free will be given a coffee card
good for one, free medium size coffee to pass along to someone else to
continue spreading kindness.
Tim Hortons Cafe & Bake Shop's Random Cups of Kindness event kicks off
in all U.S. markets at select restaurants on Monday, February 11. The
program ends Sunday, February 17.
National Random Acts of Kindness Week is celebrated February 11-17 and
was founded by the Random Acts of Kindness Foundation.
To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or follow on Facebook (www.facebook.com/TimHortonsUS and Twitter www.twitter.com/TimHortonsUS).
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization. Operating in the quick
service segment of the restaurant industry, Tim Hortons appeals to a
broad range of consumer tastes, with a menu that includes premium
coffee, espresso-based beverages, specialty teas, home-style soups,
fresh sandwiches, grilled paninis, wraps, hot breakfast sandwiches and
fresh baked goods, including our trademark donuts. As of September 30,
2012, Tim Hortons had 755 restaurants in the United States and 4,138
restaurants systemwide. For more information, visit www.timhortons.com.
SOURCE: Tim Hortons Inc.
For further information:
Tim Hortons Cafe & Bake Shop
Manager, Public Relations U.S.