TORONTO, Nov. 23, 2011 /CNW/ -
This Christmas Holiday season arrive alive DRIVE SOBER releases an Arrive Alive Holiday PSA targeting party hosts and party goers. As well, arrive alive DRIVE
SOBER is sharing 15,000 "Party Smart" home hosting kits across Ontario
with tips, prevention strategies, RIDE Check booklets, and information
on current penalties; the kits will be shared at events and via
Shut Out Impaired Driving
Jennifer Botterill, 3x gold medal winner and 5x World Champion winner
with the Canadian Women's Olympic Hockey team is joining Toronto Maple Leaf Coach Ron Wilson for the campaign's 7th season. The Shut Out Impaired Driving theme
complements the "Choose Your Ride" messaging also used by arrive alive
DRIVE SOBER (R).
Lastly, a radio PSA that speaks to the issue of still being intoxicated
the morning after has been produced after feedback from the public,
police, and other road safety experts including Traffic Injury Research
Foundation identified the issue as a concern and potential knowledge
gap for drivers.
arrive alive DRIVE SOBER (R) gratefully acknowledges the support of
media, businesses, community groups, police services, public health
units and Traffic Injury Research Foundation.
We gratefully acknowledge our diamond partners: The Beer Store and
Ministry of Transportation. We thank sponsors and supporters: RIDE Checks, Smart Serve Ontario,
MLSE, Air Canada Centre, and Creative Bag.
SOURCE arrive alive DRIVE SOBER
For further information:
Media Contact: Anne Leonard, 416-485-4411, cellular 416-578-4829