This February, Lavalife Introduces 'Free Love'

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    Top Canadian dating site offers new members free access to online dating





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TORONTO, Feb. 1, 2011 /CNW/ -- Calling all singles! This February, Lavalife.com, Canada's most successful dating site, is offering a 30-day free trial to all new members with Free Love February. That's 100% free access to the entire Lavalife site.

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    (Logo: http://photos.prnewswire.com/prnh/20060208/NYWFNS1LOGO )

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Never before in Lavalife's history has a 30-day free trial been offered. "We wanted to celebrate Valentine's Day with a bang and show anyone that might not have experienced our site before what we have to offer - no restrictions, no credit cards, no strings attached," explains Kim Hughes, Lavalife's Singles and Dating Expert. "Lavalife has been known as a trusted, safe and reliable online dating site for over a decade now and we're very proud of that."

Lavalife offers a safe and secure environment where you can browse other singles and communicate without giving away any of your personal information until you are ready. And it brings together those with a common purpose: finding like-minded singles.

"With its three unique communities - Dating, Relationship and Intimate Encounters - singles can interact with others who are looking for the same relationship goal, whether it's a fling, a casual date or their soul mate," explains Hughes.

During the 30-day free trial, new members can send unlimited mail and instant messages and even see who has checked them out. Members will also get to experience the all-new Virtual Dating feature on Lavalife - bound to be a hit with Valentine's Day fast approaching. Members can get to know other singles and go on a Virtual Date (or two or three) by simply creating a personalized avatar and selecting a fun destination. No need to be dateless on February 14th!

So, why is Lavalife offering a 30-day free trial? "For some, it can take up to 30 days to really explore the site, connect with potential singles and get in the online dating groove," explains Hughes. "What better way to celebrate being single then to give our members a free venue to chat, flirt and date? Lavalife is, after all, where singles click."

To sign up for Lavalife's free 30-day trial, singles can log on to www.lavalife.com.

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    About Lavalife
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Lavalife is ranked the #1 dating brand in Canada and is a leading provider of multi-channel dating products. Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Ltd. markets its products and services across the United States, Canada and Australia. Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive communities: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit http://www.lavalife.com.

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SOURCE Lavalife

For further information: press@lavalife.com Web Site: http://www.lavalife.com

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