The Unlock Amazing Program Helps Make Breakfast Amazing for All
To view the Social Media Release, click here: http://smr.newswire.ca/en/pepsico-beverages-canada/the-quaker-brand-donates-two-million-bowls-of-oatmeal
MISSISSAUGA, ON, April 20 /CNW/ - PepsiCo Foods Canada's Quaker brand has announced they will donate two million bowls1 of oatmeal this year to feed Canadians helped by Food Banks Canada.
This donation is a direct result of the success of the Unlock Amazing
program, with program ambassador and Olympic Champion Alexandre
Bilodeau. The program, which started in January 2011, asked Canadians
to join the Quaker brand on Facebook at www.facebook.com/quakercanada and help Unlock Amazing by making a virtual breakfast bowl. If 25,000
virtual bowls were created online, the Quaker brand would double their already-planned 2011 Food Banks Canada
donation of one million bowls of oatmeal, to two million bowls.
"The Quaker brand is happy to support Food Banks Canada and the services it
provides through our unique Unlock Amazing program. We are extremely
proud to make this announcement on behalf of the Quaker brand and commit to making a donation of two million bowls of oatmeal
to Food Banks Canada locations across the country this year," said
Kathryn Matheson, Vice President, Marketing Quaker Foods and PepsiCo Foods Innovation at PepsiCo Foods Canada.
"While our final tally of bowls made online was approximately 90 per
cent of our goal, we consider our efforts to be a great success on many
levels," Matheson continued. "It has provided us an opportunity to
contribute to this important cause and has allowed our online consumers
to engage in the program as well. The response from our Facebook
friends to the program and to our partnership with Food Banks Canada
has been absolutely incredible, and it confirms that reducing hunger is
an important issue to solve for us all."
The Quaker brand has partnered with Food Banks Canada because it believes in the
importance of a nutritious breakfast. The Unlock Amazing program was
created to take that belief to new heights, by motivating Canadians to
start their day with Quaker oatmeal, and at the same time, help those in need have access to a
In fact, there is an increasing need for support of food banks in
Canada. Food banks have been providing food and other assistance to
more than 700,000 people each month for the better part of a decade and
continue to be a critical emergency food source for Canadians in need.
Over the last two years, food bank use in Canada has risen by 28 per
cent, an unprecedented rate of growth. In March 2010, more than 860,000
people relied on the assistance of a food bank in order to have enough
to eat - 38 per cent were children and youth.2 This is the highest level of food bank use on record.
Food Banks Canada Executive Director Katharine Schmidt applauds programs
like Unlock Amazing, because people who rely on their services need
nutritious breakfast choices like Quaker oatmeal, and programs like this go a long way to help meet the
"Programs like the Quaker brand's Unlock Amazing initiative help us provide the much needed
support required to address hunger in Canada," said Schmidt. "It
engaged Canadians with this issue in a fun and meaningful way. We
appreciate Quaker's ongoing commitment to Food Banks Canada and to helping provide
nutritious breakfasts to Canadians in need."
About Food Banks Canada & PepsiCo Canada
Food Banks Canada is the national organization representing the food
bank community across Canada. Our members and their respective agencies
serve approximately 85 per cent of people accessing emergency food
programs nation-wide. Our mission is to meet the short-term need for
food and find long-term solutions to hunger. Food Banks Canada delivers
its food industry donations to its members through the National Food
Sharing System, with donated transportation. Visit www.foodbankscanada.ca for more information.
PepsiCo Canada is a Food Banks Canada food partner and donates food and
beverages products to select Affiliate Member food banks across the
country for distribution to Canadians in need. In 2010, PepsiCo Canada
donated over one million pounds of food to Food Banks Canada affiliated
About the Quaker brand in Canada
The Quaker brand provides the whole grain goodness of oats in a power-packed line
of popular products from oatmeal to cereals and snack bars, including Quaker Instant Oatmeal, Quick Quaker Oats, Quaker Oatmeal Squares™ Cereal and Quaker Granola Bars. For more information, visit www.quakeroats.ca or the Quaker brand Facebook page at http://www.facebook.com/quakercanada. Quaker is one of PepsiCo Canada's flagship brands.
About PepsiCo Canada
PepsiCo Canada is organized into two business units. PepsiCo Foods
Canada includes the Frito Lay Canada and Quaker businesses. PepsiCo
Beverages Canada includes the Pepsi, Gatorade and Tropicana
businesses. For more information, please visit www.pepsico.ca.
PepsiCo offers the world's largest portfolio of billion-dollar food and
beverage brands, including 19 different product lines that each
generates more than $1 billion in annual retail sales. Our main
businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade -
also make hundreds of other nourishing, tasty foods and drinks that
bring joy to our consumers in more than 200 countries. With annualized
revenues of nearly $60 billion, PepsiCo's people are united by our
unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for
healthy, convenient and fun nourishment, reducing our environmental
impact, and fostering a diverse and inclusive workplace culture,
PepsiCo balances strong financial returns with giving back to our
communities worldwide. For more information, please visit www.pepsico.com.
The estimated number of bowls of oatmeal Quaker will donate is based on
donations (measured in pounds), using the average oatmeal serving size
HungerCount 2010: A comprehensive report on hunger and food bank use in
Canada, by Food Banks Canada
NOTE TO EDITORS: Media Assets accompanying this story are available as
SOURCE PepsiCo Canada
For further information:
Karen Krugel/Anthony Tiburzi
905-949-8255 ext. 233 / 227
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