Get home safely over the holidays
VANCOUVER, Nov. 30, 2011 /CNW/ - Is it your turn to be the designated
driver? This morning, the province, police and ICBC launched the
December impaired driving CounterAttack campaign, and that's the
question they want drivers to ask themselves this holiday season. Plan
for a safe ride home and share the responsibility of being the
designated driver to help make sure your friends and family get home
Police will be conducting CounterAttack roadchecks across the province
in December to raise awareness and help reduce impaired driving
crashes. On average, 127 lives are lost in impaired-related crashes
each year in B.C.*
"Celebrating with family and friends is an important part of the
holidays," said Shirley Bond, Minister of Public Safety and Solicitor
General. "And getting home safely should be part of everyone's holiday
planning. We know that B.C.'s tougher impaired driving laws are working
- 45 fewer people have lost their lives since the legislation was
introduced last year. We are making great progress and we are committed
to building on that success."
"Police will be out in full force across the province conducting
CounterAttack road checks," said Chief Constable Jamie Graham, Victoria
Police and Chair of the B.C. Association of Chiefs of Police Traffic
Safety Committee. "As police officers, we see the heartbreaking effects
of impaired driving all too often, and we know how easily it can be
"We want everyone to enjoy their holiday season festivities with friends
and family, but do it responsibly - plan ahead for a safe ride home,"
said Jon Schubert, ICBC's president and CEO. "There are so many
alternatives. Set an example - take your turn to be the designated
driver. Your smart driving decisions can have a significant influence
ICBC supports CounterAttack through enhanced police enforcement and an
awareness campaign, and provides CounterAttack materials to businesses,
sports facilities and community groups to help prevent impaired
ICBC also lends support to Operation Red Nose, a volunteer service in 12 communities across B.C. that provides safe
rides home to drivers who have been drinking or feel unfit to drive
during the holiday season.
For holiday season driving tips and more on the CounterAttack campaign,
*Annual averages from 2005-2009 police-reported data. Impaired-driving
related data includes alcohol, illegal drugs and medicine.
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For further information:
Media contacts: Kathy Taylor, 604-982-2480