TORONTO, Nov. 1, 2011 /CNW/ - Expanding its role in the Canadian
wireless market, Loblaw Companies Limited (TSX: L) today announced
plans to offer customers a full-service wireless shopping experience at
The Mobile Shop, with a wide variety of post-paid mobile plan options.
This move makes The Mobile Shop one of the biggest wireless retailers in
Simple, trusted advice from in-the-know, professionally-trained Mobile
The latest mobile devices and accessories;
Canada's biggest selection of mobile providers;
Among the best talk & text mobile plans in the market; and
A one-stop shop for Canadians' mobile needs, conveniently located where
you buy groceries!
With plans for approximately 200 full-service locations from Vancouver
to Halifax by the end of 2012, The Mobile Shop has already unveiled its
innovative new design in-store at select Loblaw banner stores in
Ontario where President's Choice® products are sold.
Over the coming weeks, The Mobile Shop will expand into British
Columbia, Alberta and Atlantic Canada with almost 100 locations up and
running across Canada - just in time for the busy holiday season!
The Mobile Shop is a part of PC Telecom, a division of Loblaws Inc.,
which is comprised of both The Mobile Shop and PC® mobile products and services.
"The Mobile Shop will simplify the way Canadians shop for wireless
devices," said Maria Forlini, Senior Vice President, PC Services. "By
offering our customers great choice, convenience and trusted, objective
advice, we're confident The Mobile Shop will provide consumers with the
best wireless shopping experience in Canada."
Added Forlini, "At The Mobile Shop, we play an advisory role to ensure
our customers' get the right phone and the right plan in order to help
them get the most out of their mobile experience - all in one easy and
"As a busy mom, I appreciate how convenient The Mobile Shop is," said
Kathy Buckworth, author, online commentator, mom and third-party
spokesperson. "With four kids and a busy career, I love that the entire
family can now shop for a new mobile device while picking up the
groceries. Even better, the brand-names and variety of choices means
that there's something for everyone to choose from."
Redefining how Canadians communicate, The Mobile Shop offers savvy
A customized mobile experience with full-service or self-serve express
Value and convenience from one of the largest wireless retailers in
A variety of devices from seven of the nation's leading wireless brands;
More than 50 phones, tablets and accessories to choose from at
Approximately 100 full-service kiosks across Canada by the end of 2011,
with another 100 to come in 2012; and
The Mobile Shop Express and full-service kiosks are available at
participating stores where President's Choice® products are sold.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ over 136,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no
name® and Joe Fresh® brands. In addition, the Company makes available
to consumers President's Choice Financial® services and offers the PC®
points loyalty program.
Image with caption: "The Mobile Shop gives Canadians something new to talk about. (CNW Group/Loblaw Companies Limited)". Image available at: http://photos.newswire.ca/images/download/20111101_C9277_PHOTO_EN_5873.jpg
SOURCE Loblaw Companies Limited
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