The Latest Food Trends & Innovations from Around The World
Including The Best Coffee and Olive Oil at SIAL Canada
On Display in Toronto, May 11-13, 2011

MONTRÉAL, May 10 /CNW/ - Have you ever wondered how top grocery stores, chefs, food and beverage experts and food buyers from across Canada decide what will be new on store shelves and menus?

Find out on May 11-13 at SIAL Canada, when food and ingredients from more than 40 countries go on display at the largest international food show in North America, being held for the first time in Toronto at the Metro Toronto Convention Centre.

SIAL Show Hours
Wednesday, May 11 - 10 a.m. to 6 p.m.
Thursday, May 12 - 10 a.m. to 6 p.m.
Friday, May 13 - 10 a.m. to 4 p.m.

MEDIA OPPORTUNITIES
Media tours including sampling of some of the Trends & Innovation Award and Golden Olive (Olive d'Or) competition winners or interviews with event spokespeople, will be arranged throughout the show by contacting PraxisPR or visiting the event's press booth located in the main foyer (inside the Front Street entrance).

Media accreditation is available by contacting Nadia Rousseau at nadia.rousseau@comexposium.com.

On opening day, Wednesday May 11, media are invited to take part in the show in the following ways:

7:30 a.m. to 9 a.m.: Coffee Cup by SIAL Competition to taste-test and select the international coffee competition winner.

10 a.m.: The SIAL Canada Show opens. Media tours provided and interviews with vendors and award-winners will be arranged.

2 p.m.:  SIAL Canada opening ceremony, next door to the convention centre at the Intercontinental Hotel on Front Street West, in the Caledon room. Key international officials and exhibitor delegates are expected to attend.  Dignitaries from Italy, Canada and SIAL Canada are expected to speak.

3 p.m.: Guided one-hour media tour of SIAL Canada including taste-testing of award-winning products. Meet at the Media desk in the Metro Toronto Convention Centre lobby.

SIAL Canada is part of the SIAL network of five tradeshows on four continents including France, Canada, China, and the United Arab Emirates. In total, SIAL shows attract 7,500 exhibitors from over 100 countries and 200,000 visitors from more than 200 countries. For more information on SIAL Canada, visit www.sialcanada.com.

SOURCE SIAL Canada

For further information:

English Media Contacts:
Michele Enhaynes / Karen Krugel
PraxisPR
michele@praxispr.ca  karen@praxispr.ca
Office Tel: 905-949-8255, ext. 229 / 233
Cell phone: 416-873-4046 / 416-559-9200
French Media Contact:
Nadia Rousseau
Communications Director
SIAL Canada
nadia.rousseau@comexposium.com
Tel: 514-654-6093

 


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