The Joys of Hearing, Discretely

New "invisible" hearing aid remains in the ear 24/7, for months at a time

TORONTO, May 12 /CNW/ - Canadians with hearing loss, who prefer that no one "see" how well they can hear, now have an innovative new option to consider with the introduction of Lyric, the first completely invisible, Extended Wear hearing aid.

Inserted deep inside the ear canal by a hearing health professional, Lyric can be worn for up to four months at a time, allowing users to shower, sleep, swim, talk on the phone and even listen to headphones. The unique placement of the device, close to the eardrum, allows natural hearing, without surrounding noise or feedback.

"Lyric is a tiny wonder, a really innovative step forward," says Lisa Macari, Doctor of Audiology from Windsor, Ontario.  "It's small enough to sit comfortably in the ear canal for months, and yet powerful enough to deliver natural sound quality.   It's completely effortless, as there are no batteries to change, no maintenance, and no daily insertion or removal required."

Although 10 per cent of all Canadians experience hearing loss, only one in six Canadians who suffer choose to wear hearing aids. Whether their reasoning is that hearing aids are too bulky, don't provide optimal sound quality, or they're embarrassed of being seen with a hearing aid, Lyric offers a solution.

"One of the best things about Lyric is that it remains completely invisible from the outside, allowing the wearer to participate in all their normal everyday activities, without anyone knowing they suffer hearing loss," says Dr. Macari.   "Some people even call Lyric the contact lens for the ear."

Designed by Phonak, a leading Swiss-based hearing device company, Lyric is designed for people with mild to moderately-severe hearing loss.  It is sold on a subscription basis, with wearers choosing one-to-three year subscription terms.    Visits with a hearing healthcare professional can take as little as 15 minutes every four months, and users get a brand new device at every refit, which means they always benefit from the lateset technology.

"Invisible hearing aids such as Lyric open the door for users concerned about cosmetic aspects, fear of prejudice or who are reluctant because of complex hearing aids," says Dr. Maracri.   "Most importantly, they bring back the wearer's ability to hear well.  And that's the real beauty of it."

Lyric isn't suitable for everyone, but it does offer an innovative and comforting solution for those requiring a hearing device. To determine eligability for Lyric, visit www.phonak-lyric.com to find a local hearing healthcare professional.

About Phonak

Headquartered near Zurich, Switzerland, Phonak, a member of the Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 60 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people's hearing ability and speech understanding and therefore their quality of life.

Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.

SOURCE Lyric

For further information:

Kara Euale, Hill & Knowlton
416-413-4695
kara.euale@hillandknowlton.ca  
            Kayla Rochkin, Hill & Knowlton
416-413-4767
kayla.rochkin@hillandknowlton.ca

 

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Lyric

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