The first international Joe Fresh flagship store to open in New York
TORONTO, Feb. 23 /CNW/ - The Joe Fresh brand is proud to announce the opening of their first international
flagship store in New York City slated to open in the fall of 2011.
This new store represents an exciting evolution for the apparel,
accessory and beauty brand which is currently only available in Canada.
"We get frequent requests from fans in the US who have heard about Joe Fresh clothing and cosmetics from their Canadian friends and family and they
keep asking for us to open stores south of the border," says Joseph
Mimran of Joseph Mimran & Associates, Creative Director Apparel, Home
and Entertainment for Loblaw Companies Limited. "We felt it was time to
make the first step into the international market with a store in the
American fashion capital, and one of the most exciting cities in the
world, New York."
The new flagship store will open at 510 Fifth Avenue, New York City, New
York. The historic glass box on the corner of Fifth Avenue and 43rd Street, near the New York Public Library and Bryant Park, will be
respectfully remodelled to bring the Joe Fresh brand aesthetic to life with modern fixtures and a fresh white finish.
Built in 1954 by Gordon Bunshaft as a five-story bank branch for
Manufacturers Trust (later Manufacturers of Hanover, then Chase
Manhattan), the glass, aluminum and steel building was the first
transparent glass structure of its kind. "It was vital for us to find a
unique location for our first US store," says Mimran. "This building is
important to New York and important to us."
"This new location, on one of the most important shopping streets in the
world, will introduce the Joe Fresh brand to a new audience of savvy shoppers," adds Lucy van der Wal,
Senior Vice President, Joe Fresh Stand-Alone Stores. "We can't wait to see the reaction from those new
to the brand when they first see our style, feel our fabrics, try on
our garments and be amazed by the value."
In addition to the New York store, the Joe Fresh brand has set a goal to open 20 stand-alone stores in Canada over the
coming months. Four locations were recently announced to open in malls
in Ontario and Alberta for Spring 2011 and two new studio stores are
slated to open in Toronto late 2011.
Coinciding with the first international store, the Joe Fresh brand is introducing a new logo design. "This simplified logo reflects
Joe Fresh as a North American and ultimately an international brand."
Says Craig Hutchison, Senior Vice President, Apparel, Home &
Entertainment, Marketing & Public Relations, Loblaw Companies Limited.
The Joe Fresh brand is celebrating its fifth anniversary this year in Canada.
Launched in the spring of 2006 with chic and affordable apparel for men
and women, the brand added a kids collection, intimates and sleep in
2007, followed by swimwear and sunglasses in 2008 and then jewellery,
beauty and bath in 2009.
For more information on the Joe Fresh brand visit joefresh.com.
About the Joe Fresh brand and Loblaw Companies Limited
Offering Canadians stylish, fresh and affordable apparel and accessories
for all seasons, the Joe Fresh brand is Loblaw Companies Limited's answer to consumers' desire for
accessible, of-the-moment style. Joseph Mimran of Joseph Mimran &
Associates, Creative Director Apparel, Home and Entertainment for
Loblaw Companies Limited, oversees a line that features more than 400
items, from chic footwear to the latest in outdoor fashions, enabling
today's busy consumer to shop for fashion right where she shops for
food, health and home, and achieve a great look without breaking the
bank. Joe Fresh Beauty, an inspired collection of stylish and well-priced beauty products, was
launched in 2009. In 2010, Joe Fresh opened their first flagship store outside of a grocery store in an urban
location in downtown Vancouver. Several more free-standing stores are
planned for 2011.
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ over 138,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points loyalty program.
SOURCE Loblaw Companies Limited - Joe Fresh Style and PC Home Division
For further information:
Joe Fresh Style & PC Home
Loblaw Companies Limited
416.516.5233, ext 1424