Do you fancy seeing the rituals of champagne in a different light?
PAVILLON CAMBON CAPUCINE, PARIS, Sept. 10, 2012 /CNW/ - In the very
heart of Paris, the prestigious G.H.MUMM champagne house celebrated the
champagne culture by launching its first contemporary Ball. G.H.MUMM
took the opportunity to unveil its new communication around the Champagne Protocoles de G.H.MUMM, with their invitation to take an enthusiastic, elegant and inventive
glance at the rituals of champagne tasting!
To view the Multimedia News Release, please click:
As night fell, the façade of the renowned Pavillon Cambon Capucine,
decorated in the colours of G.H.MUMM, turned into a reflection of the
Maison Cordon Rouge in Reims. The Pavillon thereby became a very
exclusive location, reserved for the Maison's guests and close friends.
Some 300 visitors from all round the world were welcomed by César Giron, Chairman and CEO of Pernod SA, alongside Didier Mariotti, the House's Cellar Master. Guests included the Israeli artist Noma Bar, who worked in close synergy with the Champagne house in illustrating
the Champagne Protocoles de G.H.MUMM with elegance, humour et
Famous French actor Lambert Wilson honoured the occasion with his presence by opening the ceremony and
proposing a toast. Telling about the campaign, Wilson said: "I am delighted to be here, and I find G.H.MUMM's campaign around the
rituals of champagne fascinating. It's amazing to celebrate the
champagne culture while rediscovering its authenticity from a different
angle. I've discovered a host of rituals which were new to me and which
I now intend to use to impress my friends!"
Amongst the other VIPs were also artist Louis-Marie de Castelbajac, Jet Setter Emmanuel de Brantes, Oliver Coursier et Simon Buret (AarRON group), film producer Regis Wargnier, French actors Stanislas Merhar and Christopher Thompson,
Designers Olivia Putman , Alexandra Van Houtte & Chantal Thomass, World's best Sommelier Philippe Faure-Brac, Stephane Bern, Allyson Paradis, Francis Holder.
In the Pavillon Cambon Capucine's majestic reception hall, guests had
the chance to discover the G.H.MUMM champagne culture through a
contemporary ball of the utmost refinement. At 9.45pm, just as a
spectacular waltz of wine waiters, choreographed by Stéphane Jarny, descended the Pavillon's monumental staircase and crossed the room, a
set of pillars lit up to unveil G.H.MUMM's end-of-year latest
creations, the Protocoles Deluxe Case and the Protocoles Gift Box. The
MUMM Box, a great luminous checkerboard, marked the official start of
the G.H.MUMM Ball, accompanied by the music of DJ Florian Sailer.
For further information:
Press contact: Stéphanie Mingam, Communication Department, G.H. MUMM Champagnes, Email: firstname.lastname@example.org , Press Room: http://digitalpressroom.ghmumm.com/fr/