MONTREAL, Sept. 20, 2011 /CNW Telbec/ - The foundation of stars is
Quebec's largest source of private funding for pediatric research and
is proud to unveil its new visual identity.
The foundation adopted a new logo that enables it to update its image
and reflect its mission effectively. Our new image consists of a magic
wand and its trail of stars and symbolizes magic and hope.
A strong symbol which originated from children's fairy tales, the magic
wand is associated to stories for which the outcome is often a happy
ending. It is this image that this new graphical universe carries.
The magic of research:
The magic is a metaphor for healing and scientific advancement, made
possible through research. These research projects are only made
possible by the generosity of our donors that contribute to the
financing of pediatric research and in turn, create the magic.
All of the funds raised through the foundation's events are distributed
amongst Quebec's top pediatric research centres and are used to finance
research projects of great importance. Every dollar raised is used to
find cures for diseases that affect children all across Quebec.
"Our new logo is the result of rigorous research, development and
testing with key groups of stakeholders including board members,
employees, regional directors, governors and suppliers" says Mr. Jean
Sylvain Labbé, Executive Director of the foundation of stars.
About the foundation of stars
The foundation of stars supports children's health research in Quebec to
give our children the chance to grow up healthy. The foundation is
recognized as the most important source of non-governmental funding for
pediatric research in Quebec. Since 1977, the Foundation has
distributed more than $64.5 million to pediatric research centres at
the following hospitals: the Montreal Children's Hospital, the "CHU
Sainte-Justine", the "Centre hospitalier universitaire de Québec" and
the "Centre hospitalier universitaire de Sherbrooke".
Image with caption: "The Foundation of stars' new logo (CNW Group/FOUNDATION OF STARS)". Image available at: http://photos.newswire.ca/images/download/20110920_C4778_PHOTO_EN_3450.jpg
SOURCE FOUNDATION OF STARS
For further information:
514 595-5730 ext.: 234