Changing the future for girls together
TORONTO, June 13, 2012 /CNW/ - The Dove Self-Esteem Fund announces today
a collaboration with Plan Canada's Because I am a Girl initiative in an ongoing effort to positively impact the lives of
girls. Since 2005, the Dove Self-Esteem Fund has touched the lives of
more than one million girls in Canada and almost nine million girls
globally, with a mission to reach fifteen million girls by 2015.
"The collaboration between The Dove Self-Esteem Fund and Plan Canada's Because I am a Girl initiative is a natural fit," says Sharon MacLeod, vice president,
Dove. "Both organizations are grounded in developing a social movement
to build and unleash the potential of girls to create a brighter future
for themselves and those around them."
With the help from developmental experts and research conducted by The
Dove Self-Esteem Fund, together, the organizations have developed and
distributed self-esteem building resources including Mentors Matter and Me, Myself and I activities. These resources are available for use by teachers, school
clubs, mentors and moms to share with each other and the girls in their
"We are honoured to partner with The Dove Self-Esteem Fund, whose
efforts to help girls realize their full potential mirror our own
mission," says Leanne Nicolle, Director of Community Engagement at Plan
Canada. "Their generous support will help us in our goal to engage one
million girls and women across Canada to make a positive difference in
In addition to the new collaboration with Because I am a Girl, The Dove Self-Esteem Fund also supports NEDIC (National Eating
Disorder Information Centre) and ANEB (Anorexie et Boulimie Québec).
About The Dove Self-Esteem Fund
The Dove Self-Esteem Fund is a global Dove initiative that was first
established as part of The Campaign for Real Beauty. Its mission is to
educate and encourage the next generation of girls to build a positive
relationship with beauty and to help raise self-esteem, enabling them
to realize their full potential in life. It is one of the only funds in
Canada dedicated to the self-esteem of women and girls. Dove encourages
Canadians to be part of the conversation at www.facebook.com/Dove. For more information visit www.dove.ca.
About Plan Canada and Because I am a Girl
Founded in 1937, Plan is one of the world's oldest and largest
international development agencies, working in partnership with
millions of people around the world to end global poverty. Not for
profit, independent and inclusive of all faiths and cultures, Plan has
only one agenda: to improve the lives of children. Because I am a Girl is Plan's global initiative to end gender inequality, promote girls'
rights and lift millions of girls - and everyone around them - out of
poverty. Visit www.plancanada.ca and www.becauseiamagirl.ca for more information.
SOURCE Dove Self-Esteem Fund
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