TORONTO, Feb. 16 /CNW/ - The Colorectal Cancer Association of Canada
(CCAC) invites aspiring advertising creators and filmmakers to use
their talents to raise colorectal cancer awareness by participating in
the Second Annual International Public Service Announcement (PSA)
In addition to cash prizes of up to $4,500 CAD, the contest offers the
opportunity to catch the eyes and ears of the contest's judging panel,
which includes Chairperson of the National Film Board of Canada Tom Perlmutter, Cinémathèque québécoise president Jacques Bensimon and a representative of Ogilvy Montreal, the prestigious communications agency behind the CCAC's edgy getyourbuttseen.ca campaign.
DEADLINE: Entrants may submit their PSAs until 23:59 EST on March 31st, the final
day of National Colorectal Cancer Awareness Month.
CONTEST THEME: "Colorectal cancer is Preventable, Treatable and Beatable!"
CONTEST GUIDELINES: Video, audio or print entries may be targeted to asymptomatic men and
women of any age. Creativity and humour are thoroughly encouraged.
Since it is vital that each submission has an accurate message,
entrants are encouraged to use the CCAC's vast online resources (www.colorectal-cancer.ca) to educate themselves about colorectal cancer. Entries will be judged
on their technical merits, their creativity and the message produced.
Entries must be submitted at www.ccacpsa.com.
Top-voted projects in each category will be judged by the CCAC's
prestigious industry panel. Final winning selections will receive
prizes of $1,500 CAD each. Contest rules and guidelines may be viewed
About colorectal cancer
Colorectal cancer, cancer of the colon or rectum, is the second-leading
cause of cancer death in Canada. Though highly preventable and curable
when detected early, an estimated 22,500 Canadians will be diagnosed
with colorectal cancer this year, and approximately 9,100 are expected
to succumb to it. An almost equal number of men and women are affected
by colorectal cancer.
About the CCAC
The Colorectal Cancer Association of Canada is the country's leading
non-profit organization dedicated to improving patient outcomes by
increasing awareness and education of colorectal cancer, supporting
patients and advocating for provincial screening programs as well as
timely and equal access to effective treatments.
The CCAC is a proud member of Bowel Cancer International, an alliance
leading the global fight against colorectal cancer by encouraging
collaboration to improve patient outcomes in the United Kingdom,
Australia, New Zealand and Canada.
SOURCE COLORECTAL CANCER ASSOCIATION OF CANADA
For further information:
For further information about colorectal cancer or to schedule an interview please contact: Kait Wallace, Communications and Outreach, CCAC: firstname.lastname@example.org, 1-877-50-COLON (26566) ext. 235