The coastal temperate rainforest is the focus of the newest HWW PSA

THE PSA PROFILES ONE OF CANADA'S FORESTS

OTTAWA, Sept. 13, 2011 /CNW/ - 2011 is the International Year of Forests, and National Forest Week, September 18-24, is right around the corner. The Canadian Wildlife Federation (CWF) is celebrating by releasing the latest video of the popular Hinterland Who's Who (HWW) series: the coastal rainforest.

"Although rainforests are usually associated with the tropics, it is not well known that in Canada, we have 25 per cent of the world's coastal temperate rainforests," says Wade Luzny, CEO and Executive Vice-President of the Canadian Wildlife Federation. "The Hinterland Who's Who series provides the perfect medium to present this very complex and beautiful ecosystem to the public. By creating awareness, we will help Canadians learn to sustainably interact with the forest and inspire them to be more active in conserving it."

Rainforests are some of the most productive ecosystems on Earth. They are home to an astounding number of the world's living organisms. British Columbia's coastal rainforest is no exception: it houses many species of mosses, ferns and trees, like the sitka spruce and the western red cedar. The wild Pacific salmon, the Kermode bear (a white form of black bear also known as the spirit bear); the marbled murrelet, the wolf and the bald eagle are just a few of the wildlife species that live in this forest. In order for this ecosystem to function properly and sustain this significant number of species, every component of the forest plays a role, from fallen logs on the ground that house countless invertebrates to the high branches of trees where a great variety of birds thrive. Learning about the coastal rainforest and its inhabitants is a great start to help conserving it.

Hinterlands Who's Who is a joint program of the Canadian Wildlife Federation and Environment Canada. Together, they bring a wealth of knowledge and experience to the series. Hinterland Who's Who has been bringing Canadians closer to our wilderness heritage for more than 40 years.

First created in the early 1960s, Hinterland Who's Who (HWW) made bold use of a relatively new medium — black and white television — to reach the Canadian general public. The new Hinterland Who's Who, launched in 2003, serves to rebuild the connection thousands of viewers made with wildlife through the original series and ensure that wildlife remains part of what it means to be Canadian. Visit the Hinterland Who's Who Web site at:  www.hww.ca


SOURCE CANADIAN WILDLIFE FEDERATION

For further information:

Annie Langlois
Canadian Wildlife Federation
(613) 599-9594 ext. 228

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CANADIAN WILDLIFE FEDERATION

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