Innovative brands help make moms' lives easier
TORONTO, May 18 /CNW/ - From coast to coast, Canadian moms now spend
less time than their parents cleaning and maintaining their homes.
According to a recent survey conducted on behalf of Procter & Gamble,
more than 50 per cent of Canadian parents feel that they spend less
time cleaning and doing household chores than the previous generation.
It also seems that innovation is a key to efficiency, with 56 per cent
of parents saying that innovations in appliances have allowed today's
parents to maintain a clean home in less time than their parents, while
51 per cent of respondents say that innovations in products have
allowed them to cut cleaning time significantly.
Managing the home is a 24-hour job that never stops - having the right
tools to ensure the household runs smoothly is a must. And with the
evolving needs of today's families, spending less time on cleaning
helps with jam-packed schedules every day.
For more than 90 years, Canadians have trusted P&G brands to help make
moms' lives a little bit better every day. As mom's silent sidekick,
P&G empowers moms with beauty brands like Olay and COVERGIRL, and
supports her baby's development with Pampers. Over the years, less time
has also been spent on household chores due to innovations from
effective brands such as Tide and Mr. Clean.
Across all provinces, one in five families identified household cleaners
as the products that have improved the most in terms of overall
effectiveness, with diapers, laundry detergent and paper towels also
highlighted. The decrease in time spent on maintaining homes now
compared to past generations is in part, because of new and improved
household products that were not available previously.
In Atlantic Canada, 40 per cent identified diapers as the item that has
improved the most;
29 per cent of respondents in Quebec selected household cleaners;
19 per cent of Western Canadians selected laundry detergent; and
In Ontario, 8 per cent identified paper towels.
"Our consumers help drive innovation," said Angel Limgenco, External
Relations, Procter & Gamble. "P&G works hard to stay in touch with the
people who use our products. We seek their feedback and insights on how
we can continue to help make their lives easier."
Since 1837, P&G has built a heritage of touching consumers' lives. The
company interacts with more than five million consumers each year in
nearly 100 countries, and over 20,000 research studies are conducted
every year with more than $400 million invested annually into consumer
understanding. In fact, Canadians are part of the 4.2 billion consumers that the company listens
to and serves around the world today.
For easy everyday solutions and more information on P&G, the company
behind Canada's trusted brands like Tide, Pampers, Crest and COVERGIRL
please visit www.pg.com.
ABOUT PROCTER & GAMBLE
Four billion times a day, P&G (NYSE: PG) brands touch the lives of people
around the world. The company has one of the strongest portfolios of
trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®,
Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®,
Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®,
Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G
community includes approximately 127,000 employees working in over 80
countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
ABOUT TNS CANADA
TNS Canada (www.tns-cf.com) is one of the country's most prestigious full-service marketing,
opinion and social research organizations. Its roots go back to 1932
when Canadian Facts was established as the country's first survey
research organization. Today, TNS Canada is a modern Canadian giant in
providing market information and business insight, with offices in
Toronto, Montreal, Ottawa and Vancouver.
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