KINGSEY FALLS, QC, July 2, 2013 /CNW Telbec/ - The second edition of the
BRP-Cascades golf tournament benefitting the Fondation du CHUS took
place on Wednesday, June 19. Besides helping to raise a record
$1,696,125, both partners, in collaboration with the eco-consulting
firm Takt-etik, stepped up their efforts by adding new green measures
to the event, that helped to obtain a level 2 sustainable event
management standard from the Bureau de normalisation du Québec (BNQ).
The amount raised, thanks to the generosity of participants and
companies attending the tournament, will be used to purchase medical
equipment to combat cancer. These donations will finance, among other
things, the purchase of a surgical robot, equipment for medical care,
education and research, besides helping research workers financially.
"From year to year, this tournament enables us to raise even more money
for the Fondation du CHUS, an organization that BRP and its Eastern
Townships employees wholeheartedly support, stated José Boisjoli,
President and Chief Executive Officer and Co-President of the
tournament. Since the 2011 BRP Club in Montreal, the largest gathering
in our history which was also certified by the BNQ, we have strived to
organize eco-responsible events. Our collaboration with Cascades, now
in its second year, gives us wings in that regard".
The Cascades Green Squad Enabled a Diversion Rate of 98%
Management of residual materials is an important component of the
responsible event management standard. A tournament of this stature, as
well as its preparation, generates a lot of materials. This year,
Cascades, in charge of coordinating the members of the Green Squad,
decided to triple its onsite workforce in addition to ensuring that
many three-way bins were brought to the site in order to sort all
materials generated during the event. Everyone's efforts enabled the
recovery of 94.32 kg of compostable materials, 2,322.65 kg of
recyclable materials, mainly cardboard, and 48.45 kg of garbage, which
is 104 g of final waste per participant, the equivalent in weight of
two golf balls. "Obtaining a recovery rate of 98% is remarkable and
exceeds the objectives we set for ourselves", declared Alain Lemaire,
Executive Chairman of the Board of Cascades and Co-President of the
tournament. "We wish to thank the Environment Department of the City of
Magog, which supported our efforts and simplified the work of the
Cascades Green Squad" he went on to say.
Water Savings of 30 %
In addition to all the measures thought of specifically for the event,
water-saving measures were added. Faucet aerators in the main chalet
were changed for low-flow faucet aerators. Moreover, at the time of the
tournament, hourglass timers and posters explaining this initiative
were installed in bathrooms, requesting everyone's cooperation to limit
their water use. Finally, water bottles were given to participants at
the beginning of the day and a water distribution system was thought of
in order to eliminate single-use water bottles on the site.
56 Trees Will Be Planted To Offset Greenhouse Gas Emissions
Like last year, all travel for the 180 participants and 85 volunteers
will be offset by the planting of trees in Magog, the host region of
the tournament. The organization Compensation CO2 Québec located in Ham-Nord was chosen to carry out this work and will be in
charge of planting the 56 trees required to offset 10 tonnes of
greenhouse gas emissions within the framework of the event.
98% Local Suppliers
The responsible event management standard awards more points if
suppliers involved in the event are located close to the host venue.
This was the case again this year since 98% of suppliers had a
subsidiary within a 100-kilometre radius of the golf club.
"When you are privileged to have the Greenest CEO in Canada as Honorary
Co-President, every effort is made to ensure that the tournament is a
model in Québec. We are proud to have one of the most lucrative golf
tournaments, but also the first tournament that is certified
"eco-responsible" by the Bureau de normalisation du Québec (BNQ). Our
health is also dependent on the environment", said the Chairman of the
Board of the Fondation du CHUS, Mr. Dany Lachance.
Proud of all these positive results, the organizing committee now has
one year ahead of it to consider new initiatives to put in place within
the framework of the next edition.
Founded in 1964, Cascades produces, converts and markets packaging and
tissue products that are composed mainly of recycled fibres. The
Company employs more than 12,000 employees, who work in over 100 modern
and versatile production units located in North America and Europe.
With its management philosophy, half a century of experience in
recycling, and continuous efforts in research and development as
driving forces, Cascades continues to deliver the innovative products
that customers have come to rely on. Cascades' shares trade on the
Toronto Stock Exchange, under the ticker symbol CAS.
BRP (TSX :DOO) is a global leader in the design, development,
manufacturing, distribution and marketing of powersports vehicles.
Distributed in 105 countries, its portfolio of brands and products
includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am
all-terrain and side-by-side vehicles, Spyder roadsters, Evinrude
outboard engines, as well as Rotax propulsion systems. BRP employs
approximately 6,800 people worldwide.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo
are trademarks of Bombardier Recreational Products Inc. or its
About the Fondation du CHUS
Autonomous philanthropic organization, the Fondation du CHUS is the privileged partner in the advancement and the development of the
Centre hospitalier universitaire de Sherbrooke (University Medical
Center). With a firm foothold in the community, the Fondation's mission
is to fundraise, administer the funds and allocate them according to
the priority needs of CHUS patients. Thanks to the funds raised, the
Fondation can help the establishment with the purchase of medical and
research equipment. Since its incorporation in 1977, the Fondation du CHUS has distributed nearly 60 million dollars to the Medical Center.
Image with caption: "The Cascades Green Squad enabled a diversion rate of 98%. (CNW Group/CASCADES INC.)". Image available at: http://photos.newswire.ca/images/download/20130702_C4886_PHOTO_EN_28698.jpg
SOURCE: CASCADES INC.
For further information:
Sustainable Development Advisor
Cascades Canada ULC
Senior Advisor - Corporate Communications
Fondation du CHUS
Tel.: 819-820-6450 ext 21127