"Topshop and Topman Summer Takeover" Will Provide a Season of Shopping Previews
TORONTO, June 9, 2011 /CNW/ - The waiting game is over for fashion
lovers across Canada. The Bay revealed today that its Yorkdale Mall
store in Toronto will house the first destination locations of the
highly-anticipated Topshop and Topman, the UK-based retail fashion
phenomena. The Yorkdale store-within-a-store concept is slated to open
September 2011, but those who are craving the original, affordable
fashions from the UK, won't have to wait that long to get a taste of
what's to come.
The "Topshop and Topman Summer Takeover" will provide shopping previews of the brand's cutting-edge London
fashions at temporary Pop-up shops and Canadian-specific Facebook and
Twitter sites will help fashionistas keep up with the schedule of
"One-weekend-only" Pop-up Location - Queen West and Soho Street
June 17 to 19, 2011
The "Topshop and Topman Summer Takeover" launches with Pop-up locations of Topshop and Topman unlike anything
Toronto has seen before. The temporary stores will feature summer
essentials, free frozen treats to keep shoppers cool, and a shopping
soundtrack provided by high-profile DJs. The first 200 customers each
day will receive a limited-edition reusable fabric bag, and the weekend
shopper deemed to have the best Toronto Street Style will win tickets
to the Yorkdale VIP Opening Party in September, and a $500 shopping
spree with a Topshop Topman Personal Shopper.
Hours : Friday, June 17; from noon to 8pm
Saturday, June 18; from 10am to 8pm
Sunday, June 19; from 10am to 5pm
Topshop Capsule in The Bay Queen Street, Yonge and Queen Street, 3rd Floor
Opening Thursday, June 30, 2011
Curated by Tommy Ton, Toronto's own internationally acclaimed street
style photographer and fashion blogger, the Topshop Capsule features a
specially selected collection of Tommy's favourite Topshop pieces. The
Capsule will be in The Bay Queen Street throughout summer to get
Torontonians ready for the Yorkdale launch.
"Farewell to Summer" Topshop and Topman Pop-ups in Muskoka
July 30 to August 1, 2011
This will be the last chance to shop Topshop and Topman before the
Yorkdale store opening, so get your hands on it before anyone else.
Hours: Store hours to be provided at a later date
"The Bay is thrilled to provide another unique and outstanding first for
Canadians with the Topshop and Topman shopping previews this summer,"
says Bonnie Brooks, President and CEO, The Bay. "The excitement for
the first store opening in September continues to grow, and the
addition of Topshop and Topman to our fashion roster cements The Bay as
Canada's go-to fashion destination."
Canadian Online Shopping an International First
The Bay also announced that coming this September, shoppers from across
Canada will be able to purchase Topshop and Topman merchandise through
thebay.com/topshop and thebay.com/topman websites. This agreement is
an international first, and will allow fashion lovers from across the
country to be a part of the Topshop and Topman experience.
Canadian-specific social media sites have been developed to keep Topshop
and Topman devotees in the know. Check out details at Facebook.com/TopshopCanada and Facebook.com/TopmanCanada as well as on Twitter @Topshop_Canada and @TopmanCA. Watch the sites for news on the hottest trends out of the UK as well
as details on Canadian events and exclusive contests.
About The Bay
Hudson's Bay Company was incorporated in 1670 by a British royal charter
under King Charles II. With an unrivalled 341-year history in Canada,
Hudson's Bay Company is renowned for its historical role in the
development of the nation. Today, The Bay is Canada's leading
department store and has established a reputation for quality, service,
and more than ever, for style. A world-class department store, The Bay
offers well edited assortments of exclusive and popular fashion,
beauty, home and accessory designers and brands. The stores are
continually evolving to provide customers with new and exclusive
merchandise, as well as customized services to set The Bay apart from
any other retailer in Canada. The Bay operates 90 stores in 8
provinces across Canada as well as www.thebay.com, the company's online store.
Since it launched in 1964, Topshop has become a major style authority
and one of fashion's biggest success stories. Topshop began as Peter Robinson's Top Shop, a young fashion brand in the basement of the former department chain, Peter Robinson Ltd. The first standalone Topshop store was opened in 1974.
In 1994, the Topshop flagship store was born, as the brand took over a
90,000 sq ft space at London Oxford Circus. It remains there today, and
is considered the world's largest fashion store on the high street,
attracting over 200,000 shoppers each week. In April 2009, the first
American Topshop store opened its doors in New York.
In 2005, Topshop showed its own in-house designed collection, Unique, as
part of the official London Fashion Week schedule. The only high-street
brand to show on schedule, Unique's witty approach to style has made it
a first choice for those who like to stay ahead. 2012 will see the
tenth anniversary of Topshop's sponsorship of New Generation, which has
nurtured an impressive roster of British talent over many seasons of
London Fashion Week.
Topman has earned its sartorial stripes with an unswerving, energetic
approach to producing truly exciting high-street men's fashion.
Driving trends forward while shifting the way men approach shopping,
the Brand's attitude to creating brilliant, affordable and
authoritative menswear is second to none.
Born in 1978, Topman is the male equivalent of successful stable-mate;
Topshop. With over 210 stores in its native Britain, almost every high
street in the country boasts its very own slice of Topman. London's
mega Oxford Circus flagship - one of several chief stores in the major
cities throughout the UK - sees over 75,000 pairs of feet storm its two
floors every week. The rest of the globe is catching up too. Here's
the math: there are Topman stores in over 70 cities worldwide,
stretching across 20 countries while boutiques in America, China,
Germany, Belgium and Japan stock the Brand.
As one might suspect, its fashion forwardness continues into cyberspace
with transactional website topman.com seeing over 450,000 unique visits
per week and current shipping to over 100 countries across the globe.
About Arcadia Group Limited
Owned by Sir Philip Green and his family and with eight of the United
Kingdom's best-known fashion and high street brands, each with its own
distinctive identity and market segment, Arcadia Group is the UK's
largest privately owned clothing retailer with more than 2,500 outlets,
and an international business that trades in 37 countries and delivers
on line to more than 100 countries worldwide. In January 2011 Sir
Philip was honoured with the International Retailer Award at the
National Retail Federation's annual convention in New York.
SOURCE The Bay
For further information:
please contact Ashley Bartlett or Amanda Losier at Strategic Objectives Inc.
Tel: (416) 366-7735 x 274
Tel: (416) 366-7735 x 272