The Bay Continues its Evolution as a World-Class Department Store - Multi-million Dollar Facelift for Stores All Across Canada

TORONTO, May 24, 2011 /CNW/ - The evolution of The Bay continues.  Today, The Bay announced that it is renovating 80 of its 91 stores across Canada, providing a retail facelift to further improve the shopping experience for Canadians.  Renovations are already underway and the majority are expected to be complete by August 2011.  This multi-million dollar investment in the iconic brand comes hot on the heels of a groundbreaking partnership with Compass Group Canada and Oliver & Bonacini Restaurants to reinvigorate all of The Bay restaurants and foodservices, and news that The Bay has secured the Canadian franchise rights for UK-based retail fashion phenomena Topshop and Topman.

"We are extremely excited to continue our journey to becoming a world-class department store, committed to providing the ultimate fashion and shopping experience," says Debbie Edwards, Senior Vice President, The Bay.  "Our new store offering will be far more compelling and our renovated stores will be more inviting.  This, combined with all our hard work improving customer service over the past two years, will help provide the ultimate shopping destination for our customers."

Customer-First Approach
The Bay has focused on a customer-first approach in order to continue offering Canadians what they want and need in a new retail environment.  As part of enhancing the customer experience, The Bay has recently introduced many exciting new brands, concepts, and exclusive retail offerings such as Material Girl by Madonna, Edit by Jeanne Beker, and Jessica Simpson Jeanswear.  The updated stores will better showcase The Bay's modern selection, and make it easier to introduce additional brands and concepts in the future.

"The renovated Bay stores will be easy to navigate; offer a more open concept with brighter visual elements; and will include a larger footprint for both women's and men's apparel," explains Ms. Edwards.  "Every store and customer community is unique, so we will work to ensure that the renovations will best suit the needs of each location of The Bay."

To celebrate this new beginning, The Bay will be conducting Renovation Sales across Canada offering customers great value on the latest in fashion, beauty, home and accessory designers and brands.

"A new era is truly underway at The Bay," says Ms. Edwards.  "Our goal has been to make The Bay a world-class department store and we are once again delivering on that commitment, all with the Canadian consumer in mind."

About The Bay
Hudson's Bay Company was incorporated in 1670 by a British royal charter under King Charles II.  With an unrivalled 341-year history in Canada, Hudson's Bay Company is renowned for its historical role in the development of the nation.  Today, The Bay is Canada's leading department store and has established a reputation for quality, service, and more than ever, for style.  A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands.  The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada.  The Bay operates 91 stores in 8 provinces across Canada as well as www.thebay.com, the company's online store.

SOURCE Hudson's Bay Company

For further information:

David Weinstein at Strategic Objectives Inc.  Tel: (416) 366-7735.  Fax: (416) 366-2295.  Email: davidw@strategicobjectives.com

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