TORONTO, Nov. 24, 2011 /CNW/ - Canadian retailer The Bargain! Shop is
using an environmental awareness initiative to support their leading
charitable partner, Easter Seals Canada, and to continue their support
of families and communities across Canada.
The Bargain! Shop encourages their customers to bring their own reusable
bags to stores as a means to reduce the number of plastic bags used at
the checkout. Customers wishing to use plastic bags can purchase them,
in participating retail locations. Beginning November 2011, The
Bargain! Shop will be donating the net proceeds from each bag purchased
to Easter Seals, The Bargain! Shop's national charitable partner.
"The Bargain! Shop is proud of this initiative as it marries our
philanthropic mandate with our corporate social responsibility
efforts," said Tracey Mikita, Vice President, Human Resources, The
Bargain! Shop. "We believe this program will result in fewer bags going
to landfills which supports our commitment to reducing our impact on
the environment. We'll use the net proceeds of this program to
support initiatives for Canadians with disabilities at the same time."
Since 2005, the Bargain! Shop has raised over $1 Million for charitable
organizations with $810,304 of those dollars going directly to Easter
Seals. In 2011 $152,805 was raised nationwide, making it Easter
Seals' top national contributor in its Paper Egg fundraising campaign.
The company has held this distinction since 2007 when it first became
involved with the cause.
"We're always thrilled to see our corporate partners strategize new ways
to support our programs and services," said Max Beck, CEO, Easter Seals
Canada. "The Bargain! Shop has shown tremendous creativity in using an
existing program to drive new revenue for Easter Seals. Their continued
support will mean that we can do more to support people with
disabilities in communities across Canada each year."
While it's unclear how much the shopping bag program will raise in its
first year, both parties are confident it will add considerable dollars
to The Bargain! Shop's fundraising total and raise continued awareness
of Easter Seals and its programs.
About the Bargain! Shop
The Bargain! Shop operates 238 stores from Vancouver Island to
Newfoundland, and is Canadian owned and operated with headquarters
based in Mississauga, Ontario. The Bargain! Shop, which has been called
"the best kept secret in Canadian retailing", carved out its niche by
operating its extreme value format mainly in rural and smaller
communities. The retailer carries a selection of products for the home
(including electronics, house wares and home textiles), as well as
men's, women's and children's apparel. The Bargain! Shop also offers
footwear, food, cleaning products, as well as a large selection of
toys, seasonal and health and beauty products. To learn more about the
company and the products it carries, visit www.thebargainshop.ca
About Easter Seals
Easter Seals is dedicated to fully enhancing the quality of life and
self-esteem of Canadians with disabilities. As Canada's largest local
provider of programs, services, issues-leadership and development for
the disability community, Easter Seals is dedicated to helping more
than 146,000 Canadians with disabilities participate fully in society.
Easter Seals provincial organizations offer transformative programs and
services at the local level, the best known of which are Easter Seals
camp programs. Learn more at www.easterseals.ca
SOURCE Easter Seals Canada
For further information:
Vice President, Human Resources
The Bargain! Shop
National Director, Development
Easter Seals Canada