The Agenda with Steve Paikin kicks off its sixth season with a new mobile app

TORONTO, Sept. 6, 2011 /CNW/ - TVO is pleased to announce the launch of the The Agenda with Steve Paikin mobile app, offering Ontarians an all access pass to the program and it's daily coverage of the issues in the lead-up to the Ontario election. The app launches today, the first day of the program's sixth season.

Developed on Polar Mobile's SMART Platform, The Agenda with Steve Paikin app is available for downloading on mobile devices for BlackBerry®; iPhone; Android and Windows smartphone at http://polar.me/app/tvoagenda/.

"More and more people are accessing TVO content when and where it's convenient," says CEO Lisa de Wilde. "With The Agenda's new mobile app, we're extending our reach even further and making it easier than ever for Ontarians to engage in the issues that are shaping the province."

The Agenda with Steve Paikin's mobile app gives users access to episodes of the program on YouTube, all of The Agenda with Steve Paikin's blogs, its Twitter feeds and Facebook page as well as TVO's television broadcast schedule.

"Our new mobile app will allow us to connect with viewers who are on-the-go but still want to be informed about the topics of the day and the electoral issues we'll be covering in depth every night leading up to the election," says anchor and senior editor Steve Paikin.

The Agenda with Steve Paikin's new mobile app is launching as part of TVO's Your Vote 2011 suite of resources aimed at engaging Ontarians in the issues at the forefront of the provincial election.  Since February 2011, The Agenda on the Road, the centerpiece of Your Vote 2011 has been making its way across the province to meet in-person with Ontarians and examine the issues that matter to them.  With recent visits to Ottawa, Hamilton, Niagara, Sudbury, The Agenda on the Road wraps up in Mississauga on October 2-3. Visit www.yourvote2011.ca for more information.

"Polar Mobile is proud to be a part of The Agenda with Steve Paikin's expansion to mobile," says Kunal Gupta, Chief Executive Officer, Polar Mobile. "TVO now has the opportunity to extend their reach and engage their viewers in a new and exciting way."

Now in its sixth season, The Agenda with Steve Paikin focuses on in-depth current affairs analysis, exploring multiple perspectives through one-on-one interviews and extended debate. The Agenda Online and Your Vote 2011 offer more opportunities for Ontarians to engage in the critical issues that impact the province.

About TVO

TVO is Ontario's public educational media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. TVO's vision is to empower people to be engaged citizens of Ontario through educational media. TVO is funded primarily by the Province of Ontario and supported by sponsors and thousands of donors. For more information, visit tvo.org.

Where to Find TVO

On air:
Cable channel 2 (may vary in some areas)
Bell TV channel 265
Bell TV TVO HD channel 1265
Rogers TVO HD channel 580
Rogers-On-Demand Channel 100
Shaw Direct channel 353
Websites:
tvo.org
tvokids.com
tvoparents.com
ilc.org
Online:
Yahoo!
YouTube
Rogers-On-Demand-Online
iTunes
Connect:
Facebook
Twitter

SOURCE TVO

For further information:

Media contacts:

TVO
Lesley Slack
Corporate Relations
Phone: 416.484.2600 x 2281
Email: lslack@tvo.org 

Polar Mobile
Sydney Strader
Marketing Coordinator
Phone: 416.317.5796
Email: Sydney.strader@polarmobile.com


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