Canadian cinema increasingly successful at home and abroad
MONTREAL, July 4, 2012 /CNW Telbec/ - Telefilm Canada is pleased to
announce that the Canadian film industry is enjoying greater success at
home and abroad. According to the organization's Success Index, the
performance of its portfolio improved by 23.7% in 2011. As introduced at Telefilm's Annual Public Meeting in November 2011, this index measures the year-over-year results for the commercial,
cultural and industrial success of feature films supported by Telefilm.
The benchmark year for the Success Index is 2010, which was assigned a
value of 100. In 2011, the Index increased to 123.7. This growth
primarily stems from the commercial component since domestic box office
receipts increased by 11.6% as well as domestic and international sales
"Our Success Index is attracting a great deal of interest," said Carolle Brabant, Executive Director of Telefilm Canada. "Domestic box office used to be
the only measurement of success but that no longer reflected the true
reach of our films culturally, internationally, and on other
distribution platforms. The Index is an information, management and
promotion tool. As the trends become clearer over the years, it will
serve as a useful reference source for Telefilm and the industry. It
will also enable us to adjust our strategies if necessary."
The Index consists of three weighted attributes, as follows:
Commercial component - 60% (40% for box office receipts in Canada, 10% for other domestic
sales and 10% for international sales);
Cultural component - 30% (10% for the number of selections and nominations at prestigious
competitive international festivals and events, 10% for awards at
certain competitive international festivals and events, and 10% for
awards at certain Canadian festivals);
Industrial component - 10% (percentage of private and foreign financing in productions
supported by the Canada Feature Film Fund).
2011 results of Telefilm Canada's Success Index
Commercial component - up 45%
This component saw a remarkable 45% increase over 2010. Domestic box office receipts rose 11.6%, from $24.6 million to $27.5 million, thanks to Starbuck ($3.5 million), Le sens de l'humour ($3.4 million), Barney's Version ($3 million), Incendies ($2.1 million), Gerry ($2 million), Breakaway ($1.9 million), Monsieur Lazhar ($1.8 million) and Café de Flore ($1.6 million).
Other sales by distributors more than doubled. Domestic sales (pay TV, DVD, video-on-demand, etc.) rose from $15 million to $34
million, thanks to The Imaginarium of Doctor Parnassus, Barney's Version, Incendies, Mr. Nobody, One Week and Splice, while international sales jumped from $22 million to $51 million, a spectacular increase due
mainly to Barney's Version, Incendies, Monsieur Lazhar and Le Vendeur.
It should be kept in mind that a film's career often continues over
Cultural component - down 20.4%
The feature films funded by Telefilm did very well in 2011, with 68
selections and nominations at prestigious international festivals and
events, not to mention 31 international awards and 27 awards in
The big Canadian cultural successes were Barney's Version, Incendies, Monsieur Lazhar and Le Vendeur. However, despite this significant cultural performance, the Index
indicates a 20.4% decline from 2010 since that was a truly exceptional
year, thanks mainly to Incendies and Barney's Version, which were at the peak of their international careers.
Industrial component - slight decline of 4.8%
The industrial attribute edged down 4.8%. This component refers to the
share of private and foreign funding in feature films supported by
Telefilm under the Canada Feature Film Fund. The private and foreign
contribution lets us measure the leverage of Telefilm investments.
This share was 34.5% in 2011, compared to 36.2% in 2010. Telefilm
encourages the industry to diversify its sources of funding. The
Index's variances for the industrial component will paint an
enlightening picture of the industry's evolution with regard to this
Producer Robert Lantos added: "A producer's mission is fulfilled when audiences embrace his
film. The journey of Barney's Version has been particularly gratifying, because its story and characters are
so deeply and specifically rooted in Montreal. Yet, thanks to Mordecai
Richler, the film's language is universal, as evidenced by its many
international awards and wide distribution throughout the world."
Caramel Films president André Rouleau also added: "We're really pleased that Caramel Films' productions have
been able to contribute to the growth of the Success Index, especially
when doing so means you can still pursue excellence while succeeding
both commercially and culturally.
* These figures do not include all awards received by Telefilm-supported
films. On the international scene, festivals and events are selected
for their size and cultural influence, while in Canada only the most
prestigious awards are considered. For the list of festivals, events
and awards used in calculating the Index, go to http://www.telefilm.ca/files/fonds_prog/List-of-festivals-and-events_Success-Index.pdf.
About Telefilm Canada
Telefilm Canada is a federal cultural agency dedicated to developing and
promoting the Canadian audiovisual industry. Telefilm provides
financial support to the private sector to create distinctively
Canadian productions that appeal to domestic and international
audiences. Telefilm also administers the Canada Media Fund's programs.
Visit www.telefilm.ca and follow us on Twitter at http://twitter.com/telefilm_canada.
SOURCE TELEFILM CANADA
For further information:
Douglas Chow, Manager, External Communications
514-283-0838, ext. 2225, or 1-800-567-0890