OTTAWA, Sept. 6, 2011 /CNW/ - Ottawa-based start-up, Wedding Republic, has released the full version
of its online, cash wedding registry, targeted to tech savvy couples
looking for gifts outside of traditional e-commerce and department
"Control and customization are becoming increasingly available to
consumers, particularly online. This should also apply to a couples
registry," said CEO Hana Abaza. "Users have told us they want the
convenience, choice and control that a department store can't provide.
Weddings are changing and registries need to reflect that. Not everyone
wants dish towels."
After over a year of testing, customer development and market analysis,
the company has released a dynamic and scalable platform largely driven
by user feedback from couples and guests who used the beta version.
The first iteration of Wedding Republic was launched in February 2010
letting couples choose any gift they want, from kitchen gadgets to
charitable donations. They assign each gift a price and post it to
their unique registry page. Guests give cash towards specific gifts and
the couple receives the money after their wedding.
The service is free for the couple while guests pay a 4.5 percent fee in
addition to their gift amount. Most traditional registries charge a 7
percent delivery fee.
The release contains both enhanced and new features including:
A face-lift for the company's signature, Puzzle-Piece feature, which
allows a couple to split big gifts - such as a big screen TV or
honeymoon - into smaller, more affordable chunks.
An improved interface for the couple with some "nice-to-have" features
including: dragging to re-order their gift list, in-line editing, and
duplicating gifts with one click.
A guest management system where couples can invite guests to view their
registry via social media, Facebook connect or custom email. This helps
address the traditional wedding etiquette discouraging couples from
including this information directly in the invitations.
Wedding guests can print a personalized gift certificate of their
purchase to include in their wedding card.
A new tracking system where couples can see guest purchases in real
time. They can also export the details making the thank you card
"The tracking page and gift certificates were the top two features our
beta group had been asking for," said Abaza. "It was important to
implement them in a way that made sense for all types of users from the
couples tech savvy friends to "Aunt Ethel" who may not be as computer
A sample registry can be seen at www.weddingrepublic.com/sample.
Past news and company information can be found at www.weddingrepublic.com/press.
SOURCE Wedding Republic
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